Most of an index's returns come from a tiny fraction of its component stocks (e.g., 7% of the Russell 3000). The goal of indexing isn't just diversification; it's a strategy to ensure you own the unpredictable "tail-event" winners, like the next Amazon, that are nearly impossible to identify in advance.

Contrary to popular belief, the market may be getting less efficient. The dominance of indexing, quant funds, and multi-manager pods—all with short time horizons—creates dislocations. This leaves opportunities for long-term investors to buy valuable assets that are neglected because their path to value creation is uncertain.

The Outsourced CIO (OCIO) model has evolved through three phases. After a governance-focused start (Phase 1) and a period where simple beta portfolios thrived (Phase 2), the current environment of lower expected returns and higher inflation (Phase 3) demands a true "alpha engine." Execution quality and customization are now the key differentiators.

Active management is more viable in emerging markets than in the US. The largest EM ETF (EEM) has a high 0.72% expense ratio, the universe of stocks is twice as large as the US, and analyst coverage is sparse. This creates significant opportunities for skilled stock pickers to outperform passive strategies.

In a world of highly skilled money managers, absolute skill becomes table stakes and luck plays a larger role in outcomes. According to Michael Mauboussin's "paradox of skill," an allocator's job is to identify managers whose *relative* skill—a specific, durable edge—still dominates results.

The underperformance of active managers in the last decade wasn't just due to the rise of indexing. The historic run of a few mega-cap tech stocks created a market-cap-weighted index that was statistically almost impossible to beat without owning those specific names, leading to lower active share and alpha dispersion.

David Swenson's endowment model has two parts: diversified market exposure (beta) and manager outperformance (alpha). While wealth advisors can easily replicate the beta part using low-cost ETFs, they lack the institutional resources to consistently select top-quartile managers who generate true alpha.

The financial industry systematically funnels average investors into index funds not just for efficiency, but from a belief that 'mom and pop savers are considered too stupid to handle their own money.' This creates a system where the wealthy receive personalized stock advice and white-glove treatment, while smaller investors get a generic, low-effort solution that limits their potential wealth.

The dominance of passive funds and hyper-short-term pod shops has doubled the average stock price movement in the REIT space. This increased volatility creates opportunities for long-term investors to capitalize on exaggerated market reactions to minor news.