Get your free personalized podcast brief
We scan new podcasts and send you the top 5 insights daily.
Instead of guessing what will perform well, Dhar Mann Studios uses weekly surveys to let its community vote on video titles, themes, and even plot points. This co-creation model ensures there is audience demand from the start and serves as a data-driven process for deciding which single videos should become larger franchises.
Related Insights
Instead of brainstorming subjectively and then seeking data to support a favorite idea, start with audience insights. Analyzing what content people already engage with defines the creative sandbox, leading to more effective campaigns from the outset and avoiding resource-draining failures.
Before finalizing a project like a comedy special, test snippets of material on social platforms. The AI algorithms will surface what resonates with a broad audience, providing a more objective and scaled feedback mechanism than small club performances or a producer's subjective opinion.
Angel Studios bypasses traditional Hollywood executives by using a "guild" of over 2 million members to vote on projects. Films must achieve a score of 70 or higher to be considered, letting the audience dictate the content slate and ensuring market demand before production.
The Tiger Sisters apply a tech startup methodology to their podcast, treating each episode as a 'mini product.' This framework encourages rapid prototyping, using data-driven feedback loops, and maintaining a clear focus on achieving 'product-market fit' with their audience.
The Tiger Sisters podcast actively solicits and incorporates audience suggestions, viewing listeners as co-producers. This makes the audience feel heard and encourages more suggestions, building a strong, engaged community that feels ownership over the show's development.
Instead of brainstorming topics from scratch, host live Q&A sessions with your audience. This provides direct value and goodwill, while simultaneously serving as a production day where audience questions and your detailed answers become the source for dozens of future content clips.
ClickUp treats social content creation like a TV show. On Mondays, a "writer's room" pitches and votes on ideas. Scripts are finalized Tuesday, followed by a check-in Wednesday. Every Thursday, they shoot a batch of 12-15 videos, ensuring a consistent and high-quality content pipeline.
The podcast engages its Patreon community by having them suggest and then vote on topics in a 16-topic bracket. This gamified approach sources ideas directly from the most engaged listeners, ensuring high-interest episodes.
In the early stages, the primary benefit of producing a dozen videos a week isn't just marketing; it's accelerated learning. This high volume of output generates rapid feedback, allowing founders to quickly discover which pain points, use cases, and messaging angles truly resonate with their audience.
TMC builds loyalty by outsourcing key programming decisions. Using simple polls, they let members vote on event topics and nominate speakers. This co-creation process ensures content is always relevant and gives members a powerful sense of ownership over the community's direction.
