When facing multiple promising growth opportunities, founders should avoid pursuing them all at once. Instead, sequence them by designating one channel as the primary "engine" for the next 6-18 months, treating others as mere proof points to maintain focus.
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The pressure for omnipresence leads to diluted focus and burnout. The most successful entrepreneurs are intentionally choosing one or two channels, going all-in, and finding peace in letting other platforms go. This deep, consistent presence outpaces scattered efforts every time.
Early-stage companies often dilute focus by pursuing multiple marketing channels at once. A better strategy is to master a single, proven channel and scale it to a significant revenue milestone (e.g., $300k/month) before even considering diversification. This ensures you've won on one front before opening another.
Instead of going all-in on one proven channel, Omer Shai advocates for a diversified portfolio. By pursuing 10 channels, you might get three amazing successes, three mediocre results, and four failures. This "three is bigger than one" philosophy de-risks growth and uncovers new opportunities.
Companies often hire growth leaders in a panic when growth stalls. A better approach is to hire when you have early signs of channel fit. This allows the new hire to scale what's working and build a team around that proven channel, rather than desperately searching for any that might work.
To scale effectively, resist complexity by using the 'Scaling Credo' framework. It mandates radical focus: pick one target market, one product, one customer acquisition channel, and one conversion tool. Stick to this combination for one full year before adding anything new.
Instead of testing every possible marketing channel, successful companies find one or two that produce power-law outcomes. This requires identifying your product's inherent advantages for distribution (e.g., social shareability for a consumer app) and doubling down there first.
Balance your roadmap investments: Horizon 1 drives revenue from core offerings. Horizon 2 incubates new bets to find the next $10M product line. Horizon 3 lays the foundation for future growth by exploring cutting-edge technology and long-term bets.
The "SCALE and Credo" framework forces radical focus. Instead of diversifying, entrepreneurs should stick to a single target customer, offer, sales method, and marketing channel for a full year to build momentum and break through the initial revenue ceiling.
Instead of trying to elevate all parts of your business equally, apply the 80/20 principle. Dedicate the vast majority of your resources to your most profitable area. This creates a stable financial anchor, providing the security and capital needed to explore other opportunities later.
Effective strategic planning prioritizes identifying one or two "step change" bets that could fundamentally alter growth or customer experience. This focuses the team on high-impact swings first, with the rest of the roadmap, including incremental improvements and customer feedback, sequenced around these core initiatives.
