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  1. My First Million
  2. When everything works, you learn the wrong lessons
When everything works, you learn the wrong lessons

When everything works, you learn the wrong lessons

My First Million · Jan 15, 2026

Nick Huber gets real about his biggest mistakes, the Somewhere.com acquisition rollercoaster, and why brutal focus beats diversification.

The "Hold Co" Model Is Overrated; Focus on One Business for True Wealth

The trend of running a holding company (a portfolio of businesses) is often a path to distraction and shallow expertise. The wealthiest entrepreneurs typically achieve success by focusing intensely on a single venture for an extended period, mastering its operations before considering diversification.

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When everything works, you learn the wrong lessons

My First Million·a month ago

Dominate Your Niche by Finding Geographic Markets with Weak Competition

Instead of competing in a saturated local market, seek geographic locations where your skills are in high demand but supply is low. A construction framer found massive success by flying to Alaska for work, where competition was scarce, rather than fighting for slim margins in California.

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When everything works, you learn the wrong lessons

My First Million·a month ago

Your Early Success May Be Due to Bull Market Luck, Not Genius

Entrepreneurs in bull markets often misattribute success to skill alone. A market downturn reveals the true difficulty of business, humbling even the most confident founders and forcing a reassessment of strategies that previously seemed foolproof. True resilience is tested when market conditions change.

When everything works, you learn the wrong lessons thumbnail

When everything works, you learn the wrong lessons

My First Million·a month ago

Peter Thiel's Tell for a Weak Business: Pitching Multiple Revenue Streams

According to Peter Thiel, founders who boast about multiple revenue streams or distribution channels are unintentionally revealing a critical weakness. The most successful companies typically have one dominant, highly effective revenue model and one primary acquisition channel driving their growth.

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When everything works, you learn the wrong lessons

My First Million·a month ago

Filter 85% of Remote Applicants With a Simple 35 WPM Typing Test

When hiring global remote talent at scale, a typing speed test is a surprisingly effective first filter. The vast majority of applicants fail to meet a basic threshold (e.g., 35 WPM), indicating a lack of the digital proficiency required for any remote role, from admin to engineering.

When everything works, you learn the wrong lessons thumbnail

When everything works, you learn the wrong lessons

My First Million·a month ago

Rebranding a Growing Company Can Instantly Kill 30% of Your Inbound Leads

Changing a company's name, even to a premium domain like Somewhere.com, can be catastrophic for lead generation. The immediate loss of SEO authority and brand recognition can wipe out a significant portion of inbound traffic overnight, a costly mistake for a business reliant on organic search.

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When everything works, you learn the wrong lessons

My First Million·a month ago

The "One Big Thing" Method Beats Hustle Culture for Sustainable Output

Sustainable high performance isn't about working manic hours. It is achieved by consistently identifying the single most important task each day and dedicating a two-hour, deep-work session to it. This disciplined focus leads to far greater output over time than unfocused, prolonged effort.

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When everything works, you learn the wrong lessons

My First Million·a month ago

Your Next C-Suite Hire Could Be a Highly-Skilled Executive from South Africa

The global talent pool isn't just for junior roles. Companies can gain a significant competitive advantage by hiring senior executive talent from international markets like South Africa or Colombia. This provides access to highly qualified, experienced leaders at a fraction of US salaries.

When everything works, you learn the wrong lessons thumbnail

When everything works, you learn the wrong lessons

My First Million·a month ago

Master One Marketing Channel to $300k MRR Before Adding a Second

Early-stage companies often dilute focus by pursuing multiple marketing channels at once. A better strategy is to master a single, proven channel and scale it to a significant revenue milestone (e.g., $300k/month) before even considering diversification. This ensures you've won on one front before opening another.

When everything works, you learn the wrong lessons thumbnail

When everything works, you learn the wrong lessons

My First Million·a month ago

Use a Video Intro and Paid Task to Find the Top 1% of Global Talent

An effective remote hiring funnel weeds out unserious candidates efficiently. After an initial skills test, request a one-minute video introduction—most won't bother. For the final candidates, replace interviews with a paid, task-based trial to assess real-world skills and work ethic before speaking to them.

When everything works, you learn the wrong lessons thumbnail

When everything works, you learn the wrong lessons

My First Million·a month ago