Combat creator burnout by leveraging past successes. Feed the scripts or captions from your most popular old Instagram posts into ChatGPT and prompt it to create rewritten or recreated versions. This upcycling method generates fresh, proven content with minimal creative effort.

Don't just repost your greatest hits. Repost all evergreen content multiple times (at least three) because external factors can suppress performance on the first or second try. This maximizes the value of each asset and provides a more accurate measure of its potential.

While posting the same Trial Reel multiple times will severely limit its views, the algorithm treats feed posts and Trial Reels separately. This creates a loophole allowing you to re-upload all your past feed posts as new Trial Reels, giving old content a second chance to reach a new audience without penalty.

Don't constantly create from scratch. 'Upcycling,' or reposting your own successful content, is a highly efficient strategy. The average person sees thousands of posts and won't remember yours. The speaker's own feed is over two-thirds upcycled content.

To maximize efficiency and reach, adopt a strategy of 'upcycling' all evergreen content. Don't just repost your top performers; repost every relevant post three times. A 90-day waiting period ensures the content feels fresh to your audience and allows time to gain new followers who missed it entirely. This system dramatically reduces the need for constant new idea generation.

Instead of only "upcycling" your best-performing posts, repost any content older than 90 days, regardless of its initial performance. A post's first run is not a reliable indicator of its potential. Give every piece of content three separate chances to perform before retiring it, as timing and luck play a huge role in reach.

The lifespan of a short-form video is brief, so creators don't need to be on a constant content treadmill. "Upcycle" successful posts by simply re-uploading them after 60-90 days, as most of the audience will not have seen them or won't remember.

Creators often avoid resharing content, fearing they'll annoy their audience. In reality, most people haven't seen it. To cut through the noise, you must shamelessly repurpose newsletter content for social media and vice versa, presenting the same core ideas from different angles repeatedly.

Instead of constantly creating new material, an efficient growth strategy is to 'upcycle' posts. Repost successful content after 90 days, aiming to publish every piece at least three times to maximize reach and reduce workload, as most followers missed it initially.