Instead of just capturing an email, Winnebago created a two-week nurture sequence for brochure downloaders. The series offered deeper product specs, influencer videos, and brand reinforcement, directly leading to a massive, attributable lift in sales for a high-ticket item.

Your business grows not by the size of your email list, but by the number of 'whales'—customers who buy high-ticket items and purchase often. Focus all marketing efforts, from lead magnets to ads, on attracting and identifying these individuals, as this is the fastest path to growth.

Instead of pitching features, Katera builds AI agents that find sales opportunities for their prospects (e.g., relevant Reddit threads) and sends those leads directly. This "show, don't tell" approach provides immediate value and dramatically increases response rates.

Free offers attract high volume but often low quality. Counter this by adding strategic friction—like multi-step forms or forced video consumption—to weed out uncommitted prospects. The goal is finding the sweet spot that maximizes qualified leads without losing high-value but lazy prospects.

Move beyond traditional sales sequences by implementing "invisible funnels" triggered by customer actions, like filling out an intake form. Use automation to analyze their responses and initiate personalized conversations, creating trust and generating sales without a hard-sell campaign.

Don't wait for the perfect AI marketing platform. Repurpose existing AI sales tools for marketing automation. Their sequence and re-engagement capabilities can be hacked to run hyper-personalized drip campaigns, bridging the current technology gap.

Marketers often buy specialized SaaS tools for tasks like lead routing. These are often just a database, workflows, and an AI model, which can be replicated for a fraction of the cost using an orchestration platform like Zapier. This approach provides more control and customization over your marketing stack.