Don't push cold traffic directly to a sale. Instead, funnel users into a "holding pattern"—like an email newsletter or podcast—where you can build trust and maintain attention. This makes eventual "selling events," like a webinar or email campaign, far more effective.
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PDF lead magnets are often downloaded and forgotten. Instead, break that content into a 5-10 day automated email sequence. This drip-feeds information in digestible chunks, dramatically improving content retention, engagement, and the opportunity to build a relationship with new subscribers.
Don't wait until a campaign to focus on audience growth. Proactively schedule dedicated list-building activities (like a new quiz or free workshop) on your calendar during your 'off-seasons.' This builds a warm audience and strong relationships before you need to make an ask, leading to more successful launches.
Stop trying to convert customers directly within an email. An email's primary function is to provide enough evidence and intrigue to earn a click through to a dedicated sales page. The sales page, not the email, is responsible for the final conversion. This shift makes copy more conversational and less pushy.
A free 5-day challenge can systematically break a core limiting belief each day. This builds sufficient trust with completely cold audiences to sell high-cost offers directly, bypassing the need for a complex, low-ticket front-end product.
An automated email course is a superior lead magnet because it delivers value daily over a set period. This consistency trains new subscribers to anticipate and open your emails, establishing a strong engagement habit from the very beginning of your relationship.
Newsletters can be powerful list-builders, but only if promoted like a product. Instead of a simple 'join my newsletter' prompt, create a dedicated page that details the value, explains what subscribers will get, and even offers a preview of a past issue.
Building an audience isn't enough. The crucial, often-missed step is moving people from your content "holding pattern" to a dedicated "selling event." This is a specific activity like a live product demo, webinar, or email campaign designed explicitly to convert attention into revenue.
After discovering that 78% of their best customers consumed at least two pieces of long-form content before buying, the company mandated this step in their sales process. This pre-qualification ensures new leads behave like past high-value customers, systemically increasing conversion rates for ideal clients.
For expensive products, build a sales process that mandates prospects consume at least two pieces of long-form content. This reverse-engineers the trust-building process, turning cold leads into qualified buyers who are ready to purchase.
Creating dedicated lead magnets is time-consuming. Instead, identify your most valuable newsletter issues and place them behind an "email gate." This strategy provides high-value content for new subscribers without requiring you to create any additional assets.
