The standard for measuring large compute deals has shifted from number of GPUs to gigawatts of power. This provides a normalized, apples-to-apples comparison across different chip generations and manufacturers, acknowledging that energy is the primary bottleneck for building AI data centers.

The performance gains from Nvidia's Hopper to Blackwell GPUs come from increased size and power, not efficiency. This signals a potential scaling limit, creating an opportunity for radically new hardware primitives and neural network architectures beyond today's matrix-multiplication-centric models.

When power (watts) is the primary constraint for data centers, the total cost of compute becomes secondary. The crucial metric is performance-per-watt. This gives a massive pricing advantage to the most efficient chipmakers, as customers will pay anything for hardware that maximizes output from their limited power budget.

The massive investment in data centers isn't just a bet on today's models. As AI becomes more efficient, smaller yet powerful models will be deployed on older hardware. This extends the serviceable life and economic return of current infrastructure, ensuring today's data centers will still generate value years from now.

Hyperscalers face a strategic challenge: building massive data centers with current chips (e.g., H100) risks rapid depreciation as far more efficient chips (e.g., GB200) are imminent. This creates a 'pause' as they balance fulfilling current demand against future-proofing their costly infrastructure.

The intense power demands of AI inference will push data centers to adopt the "heterogeneous compute" model from mobile phones. Instead of a single GPU architecture, data centers will use disaggregated, specialized chips for different tasks to maximize power efficiency, creating a post-GPU era.

Countering the narrative of rapid burnout, CoreWeave cites historical data showing a nearly 10-year service life for older NVIDIA GPUs (K80) in major clouds. Older chips remain valuable for less intensive tasks, creating a tiered system where new chips handle frontier models and older ones serve established workloads.

Crusoe Cloud's CEO warns of an impending power density crisis. Today's racks are ~130kW, but NVIDIA's future "Vera Rubin Ultra" chips will demand 600kW per rack—the power of a small town. This massive leap will necessitate fundamental changes in cooling and electrical engineering for all AI infrastructure.

Efficiency gains in new chips like NVIDIA's H200 don't lower overall energy use. Instead, developers leverage the added performance to build larger, more complex models. This "ambition creep" negates chip-level savings by increasing training times and data movement, ultimately driving total system power consumption higher.