Founders romanticize hiring young, ambitious talent to save money, but it's a costly mistake. Paying a premium for proven, experienced hires yields significantly better outcomes and avoids the low hit rate of "angel investing in people."

Founders mistakenly try to "win" salary negotiations. With best-in-class talent, this is a massive error. The value an A-player brings will dwarf any marginal salary savings. Secure top talent immediately by meeting their requests, building goodwill and getting them started right away.

If you can't pay employees enough to retain them, the root cause is likely a flawed sales process, not a hiring issue. A weak sales motion prevents price increases, which suppresses profit margins and ultimately limits what you can afford to pay your team.

The same marketing funnels used to acquire paying customers can be directly applied to attract and 'close' new employees. This reframes recruiting from a siloed HR function to a core marketing activity, allowing you to leverage skills you already have to build your team.

Counterintuitively, paying employees significantly more than the market rate can be more profitable. It attracts A-players and changes the dynamic from a zero-sum negotiation to a collaborative effort to grow the entire business. This fosters better relationships and disproportionately larger outcomes where everyone wins.

When a company consistently misses sales goals, the root cause may not be the sales strategy but a failure in the hiring pipeline. A high employee churn rate combined with an inefficient screening process starves the sales team of the necessary manpower to hit its targets.

Many companies mistakenly hire salespeople and then define their job and compensation. The correct sequence is to first determine the business need, then construct the specific job role to address it, and finally design a compensation plan that incentivizes the required activities before ever posting the job.

Set your price not by what you feel you're worth, but by what the market will bear. Continuously increase your price until you receive consistent rejections. That point of friction is your current market value. Treat the "no" as essential data, not a personal offense, to find your price ceiling.

The method you choose to scale (hiring, productizing, pricing) determines your company's core competency. Hiring makes you a recruiting firm; productizing makes you a marketing firm; raising prices makes you a branding firm. Choose based on the problems you want to solve long-term.