Don't view AI as just a feature set. Instead, treat "intelligence" as a fundamental new building block for software, on par with established primitives like databases or APIs. When conceptualizing any new product, assume this intelligence layer is a non-negotiable part of the technology stack to solve user problems effectively.

For AI-native products where the primary interface is just a prompt box, the traditional role of a growth team in optimizing activation diminishes. The entire activation experience happens via conversation with an AI agent, making it an inseparable part of the core product's responsibility, not a separate optimization layer.

The power of tools like Claude Code comes from giving the AI access to fundamental command-line tools (e.g., `bash`, `grep`). This allows the AI to compose novel solutions and lets product teams define new features using simple English prompts rather than hard-coded logic.

To discover high-value AI use cases, reframe the problem. Instead of thinking about features, ask, "If my user had a human assistant for this workflow, what tasks would they delegate?" This simple question uncovers powerful opportunities where agents can perform valuable jobs, shifting focus from technology to user value.

The best UI for an AI tool is a direct function of the underlying model's power. A more capable model unlocks more autonomous 'form factors.' For example, the sudden rise of CLI agents was only possible once models like Claude 3 became capable enough to reliably handle multi-step tasks.

A major hurdle in AI adoption is not the technology's capability but the user's inability to prompt effectively. When presented with a natural language interface, many users don't know how to ask for what they want, leading to poor results and abandonment, highlighting the need for prompt guidance.

Open-ended prompts overwhelm new users who don't know what's possible. A better approach is to productize AI into specific features. Use familiar UI like sliders and dropdowns to gather user intent, which then constructs a complex prompt behind the scenes, making powerful AI accessible without requiring prompt engineering skills.

The most effective application of AI isn't a visible chatbot feature. It's an invisible layer that intelligently removes friction from existing user workflows. Instead of creating new work for users (like prompt engineering), AI should simplify experiences, like automatically surfacing a 'pay bill' link without the user ever consciously 'using AI.'

To get mainstream users to adopt AI, you can't ask them to learn a new workflow. The key is to integrate AI capabilities directly into the tools and processes they already use. AI should augment their current job, not feel like a separate, new task they have to perform.