While consumers might see 0% inflation as perfect, economists consider it dangerous because it is perilously close to deflation. Deflation can cripple an economy by encouraging consumers to delay spending and increasing the real value of debt, making it a state to be actively avoided.
Investors' inflation expectations remain anchored due to recent disinflationary history and a strong belief in technology's deflationary power. This creates a market where the significant, non-zero risk of a new, higher inflation regime is not properly priced.
Technological innovation should naturally cause deflation (falling prices). The Fed's 2% inflation target requires printing enough money to first counteract all technological deflation and then add 2% on top, making the true inflationary effect much larger than officially stated.
Despite nominal interest rates at zero for years, the 2010s economy saw stubbornly high unemployment and below-target inflation. This suggests monetary policy was restrictive relative to the era's very low "neutral rate" (R-star). The low R-star meant even zero percent rates were not stimulative enough, challenging the narrative of an "easy money" decade.
The word "inflation" is a deliberately implanted euphemism that makes monetary debasement sound like positive growth. The reality is that money is depreciating and its purchasing power is being stolen. Reframing it as "monetary depreciation" reveals the true, negative nature of the process and shifts public perception from a necessary evil to outright theft.
The Federal Reserve can tolerate inflation running above its 2% target as long as long-term inflation expectations remain anchored. This is the critical variable that gives them policy flexibility. The market's belief in the Fed's long-term credibility is what matters most.
Official inflation metrics may be low, but public perception remains negative because wages haven't kept pace with the *cumulative* price increases since the pandemic. Consumers feel a "permanent price increase" on essential goods like groceries, making them feel poorer even if the rate of new inflation has slowed.
Contrary to popular belief, the current upward inflationary pressure is a net positive for equities. It is not yet at a problematic level that weighs on growth, but it is high enough to prevent a more dangerous disinflationary growth scare scenario, which would trigger a full-blown "risk-off" cascade.
While headline forecasts predict a 3.5% rise in holiday sales, this is nearly entirely offset by inflation, which is running close to 3%. In real terms, consumer spending will be flat at best, meaning the average family's standard of living is declining this holiday season.
Recent data paints a conflicting picture. While forward-looking indicators for housing and the job market point to a softening economy, inflation metrics like the Producer Price Index (PPI) remain stubbornly high. This combination suggests a move toward a stagflationary environment.
The longevity of above-target inflation is a primary concern for the Fed because it can fundamentally alter consumer and business behavior. Historical models based on low-inflation periods become less reliable. Businesses report being surprised that consumers are still accepting price increases, suggesting pricing power and inflation expectations may be stickier than anticipated.