Shift automation from an ad-hoc tech project to a core management responsibility. Mandate that department leads systematically eliminate monotonous tasks, forcing teams to focus exclusively on high-value, strategic work.

Shift from being a doer to a director. Handle the initial 10% (creative direction, outcome definition) and the final 10% (review, final polish), while delegating the core 80% of execution to others or AI. This maximizes your unique input while leveraging others' time.

Effective delegation isn't just handing off a task. It's about codifying your personal preferences and decision-making process into a repeatable algorithm. This allows an assistant to replicate your desired outcomes autonomously over time, moving beyond simple task completion to genuine leverage.

The transition from a hands-on contributor to a leader is one of the hardest professional shifts. It requires consciously moving away from execution by learning to trust and delegate. This is achieved by hiring talented people and then empowering them to operate, even if it means simply getting out of their way.

Most assume ambition drives the need for leverage. The reality is that offloading tasks frees up cognitive space, allowing your ambition to grow. When you're not overwhelmed by daily urgencies, you can focus on bigger, more important goals.

When auditing your tasks, apply a brutal filter: unless it requires your unique strategic thinking ("your brain") or your personal communication ("your voice"), you don't personally need to do it. It can be delegated or automated.

Creators who feel they're 'too good' to hire help often suffer from a training failure, not a talent gap. Instead of replacing yourself, deconstruct your workflow. Delegate routine tasks (research, initial edits) to free yourself for the highest-value creative work.

Danny Meyer performs a quarterly audit of his daily tasks, identifying 20% of activities that others could do better. He frames delegating these as an act of generosity that enables team members to grow and frees him to focus on his unique value-adds.

Novice delegators assign tasks ('plan a dinner party'). Expert delegators teach their personal algorithm ('Here's how I think about dinner parties: 6-8 people, diverse interests, etc.'). Providing your process and thinking allows for better execution and refinement over time.