Don't view AI as just a feature set. Instead, treat "intelligence" as a fundamental new building block for software, on par with established primitives like databases or APIs. When conceptualizing any new product, assume this intelligence layer is a non-negotiable part of the technology stack to solve user problems effectively.

The ultimate vision for AI in product isn't just generating specs. It's creating a dynamic knowledge base where shipping a product feeds new data back into the system, continuously updating the company's strategic context and improving all future decisions.

Traditional API integration requires strict adherence to a predefined contract. The new AI paradigm flips this: developers can describe their desired data format in a manifest file, and the AI handles the translation, dramatically lowering integration barriers and complexity.

Don't just sprinkle AI features onto your existing product ('AI at the edge'). Transformative companies rethink workflows and shrink their old codebase, making the LLM a core part of the solution. This is about re-architecting the solution from the ground up, not just enhancing it.

A truly "AI-native" product isn't one with AI features tacked on. Its core user experience originates from an AI interaction, like a natural language prompt that generates a structured output. The product is fundamentally built around the capabilities of the underlying models, making AI the primary value driver.

The initial AI rush for every company to build proprietary models is over. The new winning strategy, seen with firms like Adobe, is to leverage existing product distribution by integrating multiple best-in-class third-party models, enabling faster and more powerful user experiences.

Instead of waiting for experience teams to request an API, platform teams should analyze top-level business goals and proactively propose services that unlock new use cases. This shifts the dynamic from a reactive service desk to a strategic partner.

As foundational AI models become commoditized, the key differentiator is shifting from marginal improvements in model capability to superior user experience and productization. Companies that focus on polish, ease of use, and thoughtful integration will win, making product managers the new heroes of the AI race.

Exposing a full API via the Model Context Protocol (MCP) overwhelms an LLM's context window and reasoning. This forces developers to abandon exposing their entire service and instead manually craft a few highly specific tools, limiting the AI's capabilities and defeating the "do anything" vision of agents.