A leader known for a tough immigration stance has the unique credibility to pivot towards an open, structured policy. This can neutralize opponents, appeal to independents, and address business needs, effectively allowing them to 'declare victory' and move on.

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Vocal support for unchecked immigration often comes from individuals shielded from its negative impacts on security, schools, and local services. Those with direct stakes—like parents and business owners—tend to hold more pragmatic views because they must confront the real-world trade-offs daily.

For a controversial strategic shift, a co-founder's "moral authority" is invaluable. They can absorb the risk of looking foolish and give up their responsibilities ("Legos") to spearhead a new initiative. This allows them to champion a new direction with a level of credibility that can overcome internal skepticism.

Immigrant communities are often socially conservative and pro-business, values that align with conservative parties. However, Roy Ratneville argues they frequently vote for liberal parties out of fear, fueled by media portrayals of conservatives as anti-immigrant. This perception overrides their natural policy alignment.

Centrist policies don't have to be boring. By framing sensible, evidence-based ideas as "radical," moderates can capture public imagination and compete with the loud fringes of the political spectrum, making effective governance more appealing and electorally viable.

Viewing politicians as athletes in a game reveals their true motivation: gaining and retaining power. This framework explains seemingly inconsistent actions, like flip-flopping, as strategic plays for short-term public sentiment rather than reflections of moral conviction or long-term vision.

In politics, the perception of strength and decisiveness can be more electorally powerful than being correct but appearing weak or compromising. This principle explains why a political party might maintain a hardline stance that is unpopular, as the image of strength itself resonates more with voters than the nuance of being “right.”

Framing immigration solely as a moral imperative leads to impractical policies by ignoring crucial factors like resource allocation, cultural integration, and public consent. A pragmatic approach balances humanitarianism with national interest, preventing unsustainable outcomes and social friction.

From a branding perspective, voters value consistency, even if they disagree with the platform. A politician who flip-flops, like John Kerry, is seen as weak and unprincipled. Therefore, Marjorie Taylor Greene's sudden pivot away from Trump is a high-risk branding move that defies conventional political wisdom about adapting to sentiment.

The conventional wisdom that moderate candidates are more electable is a myth. Elections are won by turnout, not by appealing to the median voter. A polarizing figure who excites their base will often win by a larger margin than a moderate who fails to generate enthusiasm.

Individuals who have converted from one ideology to another are powerful advocates for their new position. They possess an inherent understanding of the other side's beliefs, can speak authentically about what influenced their change, and serve as credible, relatable evidence that minds can be changed.