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The internet's primary user is shifting from humans to AI agents, creating a new "machine-to-machine" economy. This presents an opportunity to create agent-native versions of every major SaaS category, from payments and communication (like Notion or Slack) to memory and project management, built specifically for non-human customers.
The next generation of software may lack traditional user interfaces. Instead, they will be 'API-first' or 'agent-first,' integrating directly into existing workflows like Slack or email. Software will increasingly 'visit the user' rather than requiring the user to visit a dashboard.
The new generation of AI automates workflows, acting as "teammates" for employees. This creates entirely new, greenfield markets focused on productivity gains for every individual, representing a TAM potentially 10x larger than the previous SaaS era, which focused on replacing existing systems of record.
Users are leveraging AI agents to build their own bespoke software, stripping away unused features from SaaS giants like Notion. This trend toward hyper-personalization threatens the one-size-fits-all SaaS model as users create cheaper, more effective personal tools.
Building a single AI tool is not enough. The real value lies in becoming the 'conductor,' creating a system that orchestrates multiple specialized AI agents to complete complex workflows. Whoever owns this coordination layer owns the entire value flow.
As users increasingly rely on AI agents, traditional graphical user interfaces will become obsolete. SaaS products must evolve to offer conversational interfaces that other agents can interact with directly. The primary user will shift from a human clicking buttons to another AI sending messages.
The business model is shifting from selling software to selling outcomes. Instead of creating a tool and inviting users, create pre-trained agents that perform valuable work. Then, invite companies to a workspace where this 'team' of AI employees is ready to start delivering value immediately.
Contrary to the "SaaS-pocalypse" theory, AI agents will become a new, high-volume user base for SaaS tools. This will drive massive growth for companies that adapt their products to be usable by both humans and AI agents simultaneously.
SaaS products like Salesforce won't be easily ripped out. The real danger is that new AI agents will operate across all SaaS tools, becoming the primary user interface and capturing the next wave of value. This relegates existing SaaS platforms to a lower, less valuable infrastructure layer.
Contrary to fears of a 'SaaS apocalypse,' AI agents could make platforms more valuable. By removing human limits like learning curves and work hours, agents can use software tools 24/7 at scale. This unlocks immense, previously untapped utility, shifting value from per-seat fees to high-volume consumption revenue.
The future interface for SaaS products won't just be a UI for humans or a REST API for machines. It will be an 'agent harness'—a rich environment of context, documentation, and skills that enables a customer's AI agent to expertly operate the product and extract maximum value.