The internet's primary user is shifting from humans to AI agents, creating a new "machine-to-machine" economy. This presents an opportunity to create agent-native versions of every major SaaS category, from payments and communication (like Notion or Slack) to memory and project management, built specifically for non-human customers.
Unlike humans who respond to branding and persuasion, AI agents make decisions based on structured, machine-usable data. To win over agent customers, companies must prioritize clear documentation, defined permissions, and verifiable trust signals over traditional marketing copy and aesthetics. Your product's value must be computable.
A traditional, human-focused homepage with videos and marketing copy is invisible to AI agents. To engage this new class of user, companies must create dedicated, agent-readable entry points (e.g., a '/agents' page) that provide structured docs, schemas, policies, and API endpoints. Without this, you don't exist in the agent economy.
Just as businesses use Google Analytics to optimize for human conversion, a new discipline of "agent analytics" is required. This involves tracking which agents visit, what data they request, where their queries fail, and why they "bounce." Optimizing this agent journey will become as critical as traditional conversion rate optimization (CRO).