Dara Khosrowshahi credits Barry Diller with teaching him a vital leadership tactic: go directly to the source. The higher you get, the more information is filtered by the organization. To avoid disastrous errors of judgment, leaders must actively fight this curated information flow and seek raw data from front-line employees.

Senior leaders should directly engage with "boots on the ground" employees to get unfiltered information. This bypasses the "game of telephone" where middle management can dilute or distort the reality of what's working and what isn't, especially during high-intensity periods like M&A integration.

To stay connected to frontline operations and customer sentiment, former EasyJet CEO Caroline McCall made it a ritual to help cabin crew collect trash on every flight. This simple, repeated act provided invaluable, unfiltered feedback from both employees and passengers that she couldn't get in the office.

A new CEO’s first few months are best spent gathering unfiltered information directly from employees and customers across the business. Avoid the trap of sitting in an office listening to prepared presentations. Instead, actively listen in the field, then act decisively based on those firsthand insights.

To understand a company's core problems, leaders should experience the business as a customer. Before joining Tesla, the speaker mystery-shopped their stores, immediately revealing a massive sales process failure that was invisible to management but obvious from the front line.

ServiceNow's CEO maintains a direct feedback loop by personally speaking with dozens of quota-carrying sales reps each month. This provides unfiltered customer and employee sentiment, inspires the front lines, and grounds leadership in the reality of the business.

As leaders rise, direct reports are less likely to provide challenging feedback, creating an executive bubble. To get unfiltered information, leaders should schedule regular one-on-ones with employees several levels down the org chart with the express purpose of listening, not dictating.

Feedback often gets 'massaged' and politicized as it travels up the chain of command. Effective leaders must create direct, unfiltered channels to hear from customers and front-line employees, ensuring raw data isn't sanitized before it reaches them.

The most valuable, unfiltered feedback comes from frontline employees like truck drivers. These conversations reveal insights on equipment, processes, and technology that KPIs miss, leading to direct changes in strategy and action plans.