Dara Khosrowshahi credits Barry Diller with teaching him a vital leadership tactic: go directly to the source. The higher you get, the more information is filtered by the organization. To avoid disastrous errors of judgment, leaders must actively fight this curated information flow and seek raw data from front-line employees.

Alex Bouaziz eschews traditional management structures like weekly 1-on-1s and performance reviews for his 20+ direct reports. Instead, he relies on a continuous, high-frequency feedback loop through daily, informal communication. His role is to enable his leaders by constantly asking what's broken and how he can help, rather than following a rigid cadence.

A new CEO’s first few months are best spent gathering unfiltered information directly from employees and customers across the business. Avoid the trap of sitting in an office listening to prepared presentations. Instead, actively listen in the field, then act decisively based on those firsthand insights.

To get honest, ground-truth feedback, the CMO hosts quarterly roundtables with sales reps (AEs, BDRs) without their managers on the call. This forum allows him to ask directly what's working, what's not, and what content is effective, bypassing the typical filters of sales leadership.

ServiceNow's CEO maintains a direct feedback loop by personally speaking with dozens of quota-carrying sales reps each month. This provides unfiltered customer and employee sentiment, inspires the front lines, and grounds leadership in the reality of the business.

As leaders rise, direct reports are less likely to provide challenging feedback, creating an executive bubble. To get unfiltered information, leaders should schedule regular one-on-ones with employees several levels down the org chart with the express purpose of listening, not dictating.

As an organization scales, some leaders become skilled at managing up while being poor managers to their teams. Executives must conduct regular skip-level meetings with frontline employees to get direct, unfiltered feedback and catch these bad behaviors that would otherwise be hidden.

Feedback often gets 'massaged' and politicized as it travels up the chain of command. Effective leaders must create direct, unfiltered channels to hear from customers and front-line employees, ensuring raw data isn't sanitized before it reaches them.

The most valuable, unfiltered feedback comes from frontline employees like truck drivers. These conversations reveal insights on equipment, processes, and technology that KPIs miss, leading to direct changes in strategy and action plans.