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A consultant isn't hired just to create a slide deck, which AI can mimic. They're hired for the strategy and politicking behind it. Similarly, the number of accountants has grown despite tools like Excel because automation frees them for higher-value, non-automatable work.

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The common fear of AI eliminating jobs is misguided. In practice, AI automates specific, often administrative, tasks within a role. This allows human workers to offload minutiae and focus on uniquely human skills like relationship building and strategic thinking, ultimately increasing their leverage and value.

Counterintuitively, making a task cheaper and easier with AI doesn't just eliminate jobs; it drastically increases the overall demand for that task. Just as Excel created more accountants, AI's efficiencies will lead to an explosion in the volume of work, creating new roles and opportunities.

Using the historical parallel of ATMs, CEO Sim Shabalala argues that AI won't eliminate human roles but will automate routine tasks. This frees humans for higher-order work involving empathy, complex problem-solving, and valuable client interaction.

Jensen Huang uses radiology as an example: AI automated the *task* of reading scans, but this freed up radiologists to focus on their *purpose*: diagnosing disease. This increased productivity and demand, ultimately leading to more jobs, not fewer.

Analyzing AI's impact at the job level is misleading. A more nuanced approach is to focus on tasks as the atomic unit of disruption. This allows for a better understanding of how roles will shift and evolve as certain tasks are automated, rather than assuming entire jobs will simply disappear.

AI doesn't replace analysts in revenue planning; it changes their focus. By automating tedious formula creation and data pulls, it allows them to concentrate on higher-value activities like running sophisticated scenarios, incorporating new business context, and exploring deeper data insights.

The fear that AI will eliminate jobs in fields like law is misplaced. While it automates low-level tasks, it also enables clients to grow faster and create more complex products. This generates a new wave of demand for high-level advisory on emerging issues like AI risk and global regulations.

Historical data from the computer revolution shows that technology rarely replaces entire professional jobs. Instead, it automates routine tasks within a role, freeing up humans to focus on higher-value activities like analysis, judgment, and coordination, thereby upgrading the job itself.

History shows automation often expands professions rather than eliminating them. The electronic spreadsheet, predicted to kill accounting jobs, instead increased the number of accountants fourfold by making their services cheaper and creating new demand. The key question is if demand for human analysis and oversight is similarly elastic.

Contrary to the popular narrative, AI is not yet a primary driver of white-collar layoffs. Instead of eliminating roles, it's changing the nature of work within them. For example, analysts now spend time on different, higher-value activities rather than manual tasks, suggesting a shift in job content rather than a reduction in headcount.