A founder with a $4M liquid net worth and $500k household income still feels like life in a major city is a "struggle." High fixed costs like childcare and a mortgage, combined with lifestyle expectations, create a sense of financial pressure despite being objectively wealthy.

Be very careful who you socialize with, as they will set your baseline expectations for a "normal" life. It's much easier to be content when your reference group has a similar lifestyle. Constant exposure to people with dramatically higher wealth makes lifestyle inflation and discontent almost inevitable.

Young people face a dual crisis: economic hardship and a psychological barrage from social media's curated success. This creates a "shame economy," where constant notifications of others' fake wealth intensify feelings of failure, loneliness, and anxiety more than any other societal factor.

The distorted perception of one's financial health, or 'money dysmorphia,' is not exclusive to the financially insecure. A significant portion of Americans earning over $100k annually do not consider themselves wealthy, revealing a stark disconnect between financial reality and perception fueled by online comparisons to extreme wealth.

While technology improves life on an absolute basis, it paradoxically increases feelings of inadequacy. Social media exposes everyone to the lifestyles of the ultra-wealthy, shifting our happiness benchmark from local peers to a global elite and fueling relative dissatisfaction despite objective progress.

Despite living with unprecedented wealth, many in the West feel a 'cost of living crisis.' This is because human happiness is dictated by a narrow frame of reference—we compare ourselves to our immediate peers, not to the global population or to past generations. Our sense of well-being is relative, not absolute.

Historically, financial comparison was contained within socioeconomically similar neighborhoods. Social media removes these geographic and social barriers, constantly exposing individuals to global, hyper-affluent lifestyles. This distorts the perception of 'normal,' making luxury seem common and fueling widespread feelings of financial inadequacy.

Happiness is the gap between reality and expectations. Even in a world of immense progress in wealth and health, people may not feel better off if their expectations rise faster. Appreciating nothing despite objective improvements is, as Morgan Housel describes, a tragic way to live.

Unlike past generations who saw wealth displayed by unrelatable celebrities, social media drowns users in images of peers who appear richer and happier. This constant comparison to perceived equals, rather than distant idols, makes inequality feel more acute and personal.