Spreading marketing efforts too thin is a common mistake. It is more strategic to focus resources on achieving excellence on a single, relevant platform where your audience is active. Once dominant there, you can recreate those wins on other platforms.

The pressure to adopt a video strategy on platforms like YouTube can be detrimental. If a creator's strength and comfort lie in audio-only formats, adding the pressure of video can hinder their delivery and authenticity, ultimately harming the content quality for the core listening audience. Protect the original magic.

Social media has shifted from 'social' to 'interest' media, where the algorithm targets users based on the content they consume. Making hyper-specific content for your target audience is the most effective form of targeting. Resist making broad content for vanity metrics, as it won't reach qualified buyers.

The common advice to chop up a single video or blog post for every social platform is a myth. Each platform's algorithm and audience expectations demand native content. True growth comes from mastering one or two channels with tailored content, not from thinly spreading repurposed material across many.

While repurposing content is efficient, creating content natively for a specific platform delivers exponentially better results. The performance lift isn't incremental; speaking directly to the platform's audience and format can yield a 100x improvement.

When using AI tools to clip short videos from long-form content, ensure each clip is a complete, coherent thought. Clips that lack context and merely serve as an ad for the full video fail to engage audiences on short-form platforms like Instagram.

Creators often avoid resharing content, fearing they'll annoy their audience. In reality, most people haven't seen it. To cut through the noise, you must shamelessly repurpose newsletter content for social media and vice versa, presenting the same core ideas from different angles repeatedly.

Stop creating broad content to chase views. Algorithms are so effective that creating hyper-specific content for your ideal customer is the most efficient way to reach them. The content itself is now the targeting mechanism.

Even with a vast library of existing content, the act of repurposing it for social media is mentally challenging. The process involves difficult creative decisions—what to pull, how to frame it, and how to make it relevant—which can be a significant barrier for creators.