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Salespeople have limited attention for passive learning. Cap classroom-style training at three hours in the morning. The afternoon should be for "homework" (like watching calls) and "doing" (like mock calls or prospecting), which uses different energy and reinforces learning.

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In-person sales kickoffs provide the most value when focused on activities that can't be done remotely, like role-playing, interactive workshops, and building team energy. Reserve "stand and deliver" content for virtual pre-work sessions to maximize the impact of face-to-face time.

Avoid "surprise" trainings that cause whiplash. Instead, build a predictable weekly schedule: a Monday meeting for prospecting, Tuesday for top deal reviews, and Friday for call reviews. This creates a system for continuous, incremental improvement and avoids team burnout.

Successful onboarding prioritizes real, but supervised, selling activities early on. It avoids long, theoretical classroom sessions and instead uses top performers to demonstrate best practices, making training more practical and aspirational for new hires.

For emotionally draining tasks like outbound prospecting, schedule them for the very beginning of the day. Willpower and emotional energy are finite resources that deplete as the day progresses. By tackling the hardest job first, you leverage your mind when it's most fresh and confident, increasing your chances of success.

New SDRs get overwhelmed when forced to learn industry nuances first. A better approach is to prioritize mechanics (CRM, scripts), then knowledge (personas), and finally the 'art' of sales, which develops over time. This builds confidence and allows them to execute quickly while they learn.

Instead of easing new reps in, immediately immerse them in realistic role-plays with difficult objections. This builds resilience from day one and prepares them for live calls in week two, allowing them to practice in a safe space rather than on real prospects.

Don't wait for a scheduled training session. The moment a sales call ends, use the debrief to identify one area for improvement and role-play a better approach on the spot. This immediate, contextual practice is the fastest way to cement new habits.

Before a session on discovery calls, have reps watch a few examples the day before. This "sandwiches" the formal training. They arrive with basic context, allowing them to absorb tactical nuances rather than being exposed to the concept for the first time, increasing training ROI.

Have new SDRs draft their own cold call script very early in onboarding. Although the script isn't final, the act of writing it makes them listen to subsequent live calls with a more focused, analytical mindset, accelerating their learning as they compare their draft to real conversations.

Don't try to make new reps experts in their first 30 days. Onboarding should focus on achieving "minimum viable mastery" (Level 1), like finding one problem. Advanced skills (Levels 2 & 3) should be developed post-onboarding, once reps are actively selling.