In the news industry, many product managers are former journalists who transitioned through "bridge roles." Positions like social media strategist or audience engagement manager provide critical exposure to data and metrics, creating a natural pipeline into product.

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Career progression in product follows a skills pyramid: ICs (market), Directors (people), VPs (strategy), and CPOs (business vision). To get promoted, you must demonstrate proficiency in the skills required for the next level before you officially have the title.

The core job of a Product Manager is not writing specs or talking to press; it's a leadership role. Success means getting a product to market that wins. This requires influencing engineering, marketing, and sales without any formal authority, making it the ultimate training ground for real leadership.

The journey from individual contributor to VP of Product at Descript wasn't about formal promotions. Instead, it was a gradual process of adding so much value in product discussions that she was invited into progressively more strategic meetings. When you're consistently indispensable in "the room," you eventually belong there permanently.

To move from engineering to product, don't just ask for the role. Proactively demonstrate PM skills by systemizing learnings from customer interactions. Starting an internal 'customer insight newsletter' based on your debugging work proves your value and builds an undeniable case for the transition.

The most effective path to a first product management role is often within one's current company. By leveraging existing credibility, relationships, and organizational context, aspiring PMs can bypass the hyper-competitive external hiring process and make a smoother transition into the role.

BroBible's publisher evolved from an editor to a crucial liaison between the advertising and editorial teams. This "bridge" role was vital for creating sponsored content that felt authentic to the brand's voice while meeting advertisers' goals—a function often missing in lifestyle media companies.

The 'CEO of the product' metaphor is misleading because product managers lack direct authority. A better analogy is 'the glue.' The PM's role is to connect different functions—engineering, sales, marketing—with strategy, data, and user problems to ensure the team works cohesively towards a shared goal.

The skills developed as an intelligence officer—understanding mission goals, risks, operator needs, and coordinating across diverse teams—directly translate to the cross-functional responsibilities of a product manager who must align sales, marketing, and engineering.

Bending Spoons' product lead argues that the ideal PM background is either entrepreneurial, which teaches focus on impactful work, or deeply analytical, which fosters an understanding of root causes. These two paths provide the core skills needed for product leadership.

Skills honed in journalism—such as effective communication, storytelling, empathy, active listening, and asking probing questions—are directly transferable and fundamental to succeeding as a product manager.