Simply offering the latest model is no longer a competitive advantage. True value is created in the system built around the model—the system prompts, tools, and overall scaffolding. This 'harness' is what optimizes a model's performance for specific tasks and delivers a superior user experience.

Public leaderboards like LM Arena are becoming unreliable proxies for model performance. Teams implicitly or explicitly "benchmark" by optimizing for specific test sets. The superior strategy is to focus on internal, proprietary evaluation metrics and use public benchmarks only as a final, confirmatory check, not as a primary development target.

Since LLMs are commodities, sustainable competitive advantage in AI comes from leveraging proprietary data and unique business processes that competitors cannot replicate. Companies must focus on building AI that understands their specific "secret sauce."

Just as standardized tests fail to capture a student's full potential, AI benchmarks often don't reflect real-world performance. The true value comes from the 'last mile' ingenuity of productization and workflow integration, not just raw model scores, which can be misleading.

The test intentionally used a simple, conversational prompt one might give a colleague ("our blog is not good...make it better"). The models' varying success reveals that a key differentiator is the ability to interpret high-level intent and independently research best practices, rather than requiring meticulously detailed instructions.

Traditional AI benchmarks are seen as increasingly incremental and less interesting. The new frontier for evaluating a model's true capability lies in applied, complex tasks that mimic real-world interaction, such as building in Minecraft (MC Bench) or managing a simulated business (VendingBench), which are more revealing of raw intelligence.

Traditional, static benchmarks for AI models go stale almost immediately. The superior approach is creating dynamic benchmarks that update constantly based on real-world usage and user preferences, which can then be turned into products themselves, like an auto-routing API.

Instead of generic benchmarks, Superhuman tests its AI models against specific problem "dimensions" like deep search and date comprehension. It uses "canonical queries," including extreme edge cases from its CEO, to ensure high quality on tasks that matter most to demanding users.

Standardized AI benchmarks are saturated and becoming less relevant for real-world use cases. The true measure of a model's improvement is now found in custom, internal evaluations (evals) created by application-layer companies. Progress for a legal AI tool, for example, is a more meaningful indicator than a generic test score.