Despite the current affordability crisis, underlying demographic trends from young millennials and Gen Z create a massive, long-term structural demand for housing. This will require approximately 18 million new units through 2030, irrespective of short-term market cycles.

Related Insights

The most effective way to lower housing prices is to increase supply. Instead of artificially freezing rents, which discourages investment, policymakers should remove regulations that make building new units difficult. More construction creates more competition, which naturally drives down prices for everyone.

Meaningful affordability cannot be achieved with superficial fixes. It requires long-term, structural solutions: building 5-10 million more homes to address housing costs (40% of CPI), implementing universal healthcare to lower medical expenses, expanding public higher education, and aggressive antitrust enforcement to foster competition.

Counterintuitively, the best multifamily markets aren't high-population-growth cities like Austin. These attract too much new supply, capping rent growth. The optimal strategy is to find markets with barriers to entry and minimal new construction, as this creates a durable runway for rental increases.

The difference in home price trends between US regions is not about weather or jobs, but housing supply. States in the South and West that permit widespread new construction are seeing prices fall, while "Not In My Backyard" (NIMBY) states in the Northeast and Midwest face shortages and rising prices.

A major driver of today's housing scarcity is that homeowners, particularly Boomers, who refinanced into sub-3% mortgages have no financial incentive to ever sell. This seemingly positive economic condition has had the negative side effect of locking vast amounts of housing inventory in place, worsening the supply crisis.

Despite economic pressures, Millennials and Gen Z still desire traditional success milestones like homeownership. The key difference is that the path is no longer linear and the timeline has shifted. Financial planners must adapt their advice to this new, less predictable journey.

The American housing market is increasingly inaccessible to younger generations. The median age of a homebuyer has hit a record high of 59, the same age one can access retirement funds. Even the median first-time buyer is now 40, indicating a systemic affordability crisis.

Unlike previous generations engaged in culture wars, Gen Z's primary political motivation is economic stability. They are less interested in ideological battles and more focused on tangible issues like homeownership, affordability, and securing a financial future.

The current housing market is not a cyclical bubble that will pop, but a structural crisis. It's a permanent collapse of opportunity driven by policy failures, corporate consolidation, and demographic incentives that have created deep, lasting scarcity, fundamentally changing the nature of homeownership in America.

The most effective solution to the housing crisis is to radically increase supply by removing restrictive zoning and permitting laws. Government interventions like subsidies often create market-distorting bubbles, whereas a free market allows builders to meet demand and naturally stabilize prices.