Our brains evolved a highly sensitive system to detect human-like minds, crucial for social cooperation and survival. This system often produces 'false positives,' causing us to humanize pets or robots. This isn't a bug but a feature, ensuring we never miss an actual human encounter, a trade-off vital to our species' success.

The neural systems evolved for physical survival—managing pain, fear, and strategic threats—are the same ones activated during modern stressors like workplace arguments or relationship conflicts. The challenges have changed from starvation to spreadsheets, but the underlying brain hardware hasn't.

Contrary to the belief that people seek escapism during turbulent times, research shows a surge of interest in scary entertainment following real-life traumatic events. For example, after a campus murder, students in the victim's dorm were most likely to choose to watch a violent movie, suggesting a need to process and understand the threat.

Engaging with scary entertainment like haunted houses is not just for thrills; it's a social tool for evaluating relationships. Observing how a friend or partner reacts in a simulated fearful environment provides clues about their reliability and cooperativeness in a real crisis. It's a low-stakes test of a person's character under pressure.

Horror can act as a tool for managing generalized anxiety. It hijacks the mind's vigilance cycle, which looks for a threat but can't find one, and provides a specific, identifiable, and controllable fictional threat on screen. Once the movie ends, the threat disappears, triggering the body's relaxation response and calming the nervous system.

People watched the movie 'Contagion' during the pandemic rather than reading scientific papers because the human brain is wired to learn through first-person stories, not lists of facts. Narratives provide a simulated, experiential perspective that taps into ancient brain mechanisms, making the information more memorable, understandable, and emotionally resonant.

Anxiety is not always a pathology but can be a purposeful signal. A study on chimps showed that removing the most sensitive, anxious members led to the entire group's demise, as they were the advance warning system for dangers. This reframes anxiety as a crucial societal function.

Contrary to stereotypes that horror fans are depraved, research indicates they often possess higher-than-average cognitive empathy. To experience fear while watching a scary movie, a viewer must be able to adopt the perspective of the protagonist. The fear is generated not by the monster itself, but by empathizing with someone like us who is in danger.

When presented with direct facts, our brains use effortful reasoning, which is prone to defensive reactions. Stories transport us, engaging different, more social brain systems. This allows us to analyze a situation objectively, as if observing others, making us more receptive to the underlying message.