Influencing $3 billion in Black Friday sales, AI shopping agents automate both product discovery and price hunting. This ushers in an era of "self-driving shopping" that forces radical price transparency on retailers, as AI can instantly find the absolute cheapest option online for any product.

Anticipating a shift to "agentic commerce," SharkNinja is actively re-optimizing its e-commerce site for Large Language Models. The company believes what drives human conversion today may not rank highest in AI-driven search and expects commerce via AI platforms to be meaningful by Christmas 2025.

The marketing dynamic is shifting from influencing human emotions to communicating clear, machine-readable value to consumers' personal AI agents, which will increasingly handle purchasing.

As users delegate purchasing and research to AI agents, brands will lose control over the buyer's journey. Websites must be optimized for agent-to-agent communication, not just human interaction, as AI assistants will find, compare, and even purchase products autonomously.

Agentic commerce isn't just a substitute for existing online shopping. It can unlock new spending from high-income individuals whose primary barrier to consumption is time, not money. By automating purchasing, agents reduce this "time cost of consumption," potentially adding new, incremental dollars to the economy.

The primary interface for AI is shifting from a prompt box to a proactive system. Future applications will observe user behavior, anticipate needs, and suggest actions for approval, mirroring the initiative of a high-agency employee rather than waiting for commands.

The next phase of AI will involve autonomous agents communicating and transacting with each other online. This requires a strategic shift in marketing, sales, and e-commerce away from purely human-centric interaction models toward agent-to-agent commerce.

The evolution of search won't stop with LLMs. The next stage involves autonomous AI agents that complete tasks like booking travel on a user's behalf. Marketers must shift their focus from answering human queries to ensuring their products and services are discoverable and selectable by these agents.

The next user interface paradigm is delegation, not direct manipulation. Humans will communicate with AI agents via voice, instructing them to perform complex tasks on computers. This will shift daily work from hours of clicking and typing to zero, fundamentally changing our relationship with technology.