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It is currently impossible to predict whether model providers or application-layer companies will capture the most value. The outcome hinges on the level of competition between frontier models, which will determine token prices and, consequently, the profitability of the entire ecosystem built on top.
Data reveals an extreme power law where model labs OpenAI and Anthropic capture nearly all AI startup revenue, and their share is growing. This indicates value is accruing to the foundational layer, posing an existential threat to the long-term viability of application-focused startups.
The AI value stack has evolved from chips (NVIDIA) to models (OpenAI). The next critical phase is the application layer. It's unclear if value will be captured by new application companies or if the underlying model providers will absorb all the profits, a key question for investors and founders.
The enduring moat in the AI stack lies in what is hardest to replicate. Since building foundation models is significantly more difficult than building applications on top of them, the model layer is inherently more defensible and will naturally capture more value over time.
Despite massive investment in chips (NVIDIA) and models (OpenAI), it is not yet clear where long-term value will concentrate. The entire stack is in flux. Models could be commoditized by open source, chips could face historical commoditization cycles, and new AI-native apps could capture the most value. We are only in the early innings of a 30-year shift.
Unlike software bottlenecked by engineering headcount, AI models scale with capital. A frontier model company can raise more than its entire app ecosystem combined, then use that capital to launch competitive first-party apps and subsume third-party developers.
The business model for foundation models could become incredibly lucrative if providers can subtly adjust the "dials"—like token cost or consumption per task—to manage profitability. This creates an opaque market where they extract enormous margins, unless open competition forces transparency and commoditization.
The AI value chain flows from hardware (NVIDIA) to apps, with LLM providers currently capturing most of the margin. The long-term viability of app-layer businesses depends on a competitive model layer. This competition drives down API costs, preventing model providers from having excessive pricing power and allowing apps to build sustainable businesses.
Contrary to the 'winner-takes-all' narrative, the rapid pace of innovation in AI is leading to a different outcome. As rival labs quickly match or exceed each other's model capabilities, the underlying Large Language Models (LLMs) risk becoming commodities, making it difficult for any single player to justify stratospheric valuations long-term.
The long-term success of AI business models depends on a central tension: can providers like Anthropic control the 'dials' on token usage to maximize profit, or will transparent marketplaces and user choice commoditize compute? This determines whether AI becomes an incredible business or a low-margin utility.
As foundational AI models become commoditized 'intelligence utilities,' the economic value moves up the stack. Orchestrators like OpenClaw, which can intelligently route tasks to the most efficient model based on cost or use case, are positioned to capture the margin that the underlying model providers cannot.