It's exceptionally rare for a company to make fundamental changes once its founders are gone. They become "frozen in time," like 1950s Havana. This institutional inertia explains why established industries, like legacy auto manufacturers, were unable to effectively respond to a founder-led disruptor like Elon Musk's Tesla.
The most successful founders, like Koenigsegg, say the same things on day one as they do 20 years later. Their success comes not from pivoting, but from the relentless, decades-long execution of a single, powerful vision. This unwavering consistency compounds into a massive competitive advantage and defines the company's character.
It is significantly more difficult to step in as a non-founder CEO than to build a business from scratch. The new leader must contend with inherited business inertia, a pre-existing culture shaped by the founder, and constant comparisons, making transformative change much harder.
Corporate creativity follows a bell curve. Early-stage companies and those facing catastrophic failure (the tails) are forced to innovate. Most established companies exist in the middle, where repeating proven playbooks and playing it safe stifles true risk-taking.
Managerial companies derive legitimacy from "the plan," creating enormous inertia against change. In founder-led companies, legitimacy is vested in the founder as an individual. This is their key structural advantage, allowing the entire organization to pivot on a dime based on conviction.
Koenigsegg viewed his lack of automotive heritage not as a weakness but as his greatest competitive advantage. Without legacy constraints, he could start from a "blank sheet of paper," enabling radical innovation and differentiation that incumbents, tied to their history and processes, could not easily replicate.
Unlike startups, institutions like CPPIB that must endure for 75+ years need to be the "exact opposite of a founder culture." The focus is on institutionalizing processes so the organization operates independently of any single individual, ensuring stability and succession over many generations of leadership.
Even with full board support, a successor CEO may lack the intrinsic 'moral authority' to make drastic 'burn the boats' decisions. This courage is harder to summon without the deep-seated capital a founder naturally possesses, making company-altering transformation more challenging for an outsider.
Successor CEOs cannot replicate the founder's all-encompassing "working memory" of the company and its products. Recognizing this is key. The role must shift from knowing everything to building a cohesive team and focusing on the few strategic decisions only the CEO can make.
Periods of intense technological disruption, like the current AI wave, destabilize established hierarchies and biases. This creates a unique opportunity for founders from non-traditional backgrounds who may be more resilient and can identify market needs overlooked by incumbents.
Founders remain long after hired executives depart, inheriting the outcomes of past choices. This long-term ownership is a powerful justification for founders to stay deeply involved in key decisions, trusting their unique context over an expert's resume.