The Kyiv Independent diversified its revenue by creating Kyiv Insights, a research unit providing ad-hoc analysis for embassies and investment funds. This strategy transforms their on-the-ground journalistic expertise into a high-margin B2B service, creating a revenue stream independent of audience attention cycles.

During a transformation from services to product, identify and commercialize the reusable tools that services teams have already built to support clients. Instead of starting from scratch, productizing these existing "mini-products" aligns them with the broader product strategy, saves development time, and leverages proven solutions.

Instead of just selling ad space, Mercado Libre packages its sophisticated internal marketing capabilities into a 'Marketing as a Service' offering for retail media customers. This transforms a cost center into a powerful, full-funnel revenue stream and product suite.

Instead of the difficult path of monetizing entertainment directly (e.g., selling shows), Liquid Death uses a high-demand CPG product as a stable financial engine. This funds its primary mission of creating viral marketing content that builds brand loyalty.

SaaS companies serving SMBs in non-tech industries can create a new revenue stream by offering a managed service—using humans-in-the-loop but framed as an "AI boost"—to run marketing campaigns for them. This provides immense value and captures more of the customer's budget.

When fundamental market changes make your business model obsolete, incremental changes aren't enough. You must consider how your underlying talent and expertise can be repackaged into a completely different business, like turning a tech platform into a consulting service.

Agencies can package their core marketing software as a lower-cost product. This serves budget-constrained clients in their niche, providing immediate value while building a pipeline of prospects who may upgrade to full-service retainers as their businesses grow and their needs mature.

To diversify revenue, Puberty Group built an in-house "studio" that functions as a creative agency. They leverage their platform expertise to offer services like running a brand's social media, creating bespoke content, and managing events, moving up the value chain from simple ad sales.

Constantly delivering custom solutions is inefficient and destroys profitability. Instead, define a standardized, repeatable service package that can be sold and delivered consistently, maintaining high margins and simplifying operations.