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Unlike Jeff Bezos's Blue Origin, Amazon's satellite project is viewed internally as a strategic extension of its core businesses. The goal is a flywheel: provide internet to remote regions to unlock new customers for AWS, Prime Video, and its e-commerce platform.

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Jeff Bezos's post-Amazon focus isn't on space colonization but on offshoring Earth's polluting industries, like manufacturing and data centers. This "garden and garage" concept treats space as a utility to preserve Earth's environment, not just a frontier for human exploration.

Starlink is no longer just for remote areas. It's adopting mass-market tactics like physical stores, Super Bowl ads, and cheaper plans to compete directly with giants like Comcast and AT&T in ex-urban areas, aiming to fuel growth ahead of its IPO and Amazon's market entry.

Jeff Bezos predicts Blue Origin will become his most significant business, bigger than Amazon. The launch of TerraWave, a satellite internet network for enterprise and government, indicates a strategic focus on infrastructure over tourism.

Jeff Bezos's new AI startup, Project Prometheus, is focused on engineering and manufacturing for computers, aerospace, and automobiles. This is a strategic move to create vertically integrated AI for industries where he has massive existing investments (AWS, Blue Origin, Rivian), signaling a focus on physical-world applications over competing in the crowded foundation model space.

AWS's marketplace for publishers isn't just an AI play. It's a strategic move to compete with CDN providers like Cloudflare by innovating its CloudFront service. It also aims to build goodwill with publishers, which benefits Amazon's massive and growing advertising business.

Starlink's satellite beams are too broad to effectively serve dense cities. Its business model is complementary to ground-based cellular, focusing on rural and underserved areas where building fiber or cell towers is economically inefficient.

Following predictions from Jeff Bezos and investments from Eric Schmidt, Elon Musk has entered the space-based data center race. He stated that SpaceX will leverage its existing Starlink V3 satellites, which already have high-speed laser links, to create an orbital cloud infrastructure, posing a significant challenge to startups in the sector.

Skepticism around orbital data centers mirrors early doubts about Starlink, which was initially deemed economically unfeasible. However, SpaceX drastically reduced satellite launch costs by 20x, turning a "pipe dream" into a valuable business. This precedent suggests a similar path to viability exists for space-based AI compute.

A key trend, exemplified by Starfish Space, is the rise of businesses serving other space assets rather than just ground-based consumers. Starfish provides services *to* satellites, indicating the development of a self-sustaining, in-orbit economic ecosystem with its own B2B market.

The merger between SpaceX and xAI is being justified by the strategic narrative of building "data centers in space." This positions SpaceX's satellite network not just as a communications provider but as the essential physical infrastructure for a future AI-driven world, providing a rationale for combining rockets and AI.

Amazon Views Its Satellite Internet as a Flywheel for AWS and Prime, Not a Space Venture | RiffOn