Sam Blond's Monaco aims to replace the entire sales workflow with agents, not just point solutions like a CRM or data provider. The platform proactively identifies companies, contacts, and messaging, then schedules meetings, fundamentally shifting the salesperson's role from low-value prospecting to high-value relationship management.
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The new generation of AI automates workflows, acting as "teammates" for employees. This creates entirely new, greenfield markets focused on productivity gains for every individual, representing a TAM potentially 10x larger than the previous SaaS era, which focused on replacing existing systems of record.
Jason Lemkin's company, SaaStr, transitioned from a go-to-market team of roughly 10 humans to just 1.2 humans managing 20 AI agents. This new, AI-driven team is achieving the same level of business performance as the previous all-human team, demonstrating a viable new model for sales organizations.
The primary function of an inbound SDR is data collection and qualification (BANT screening), which is inefficient and creates friction. This entire process can be replaced by a conversational AI agent that qualifies leads instantly, 24/7, and books meetings directly with AEs, drastically shortening the sales cycle.
AI agents can manage the entire buyer lifecycle from first touch to upsell. This removes human capacity constraints, allowing companies to merge siloed go-to-market teams into a single, cohesive unit focused on the customer journey.
Beyond booking meetings for high-value deals, AI agents can be empowered to handle the full sales cycle for lower-priced products. They can answer questions, provide discount codes, and conduct follow-up, creating a significant, automated revenue stream with no human sales involvement.
Stop thinking of sales, marketing, and support as separate functions with separate tools. AI agents are blurring these lines. A support interaction becomes a lead gen opportunity, and a marketing email can be sent by a 'sales' tool. Prepare for a unified go-to-market operational model.
Startups challenging Salesforce aren't winning with better UI but with agentic capabilities that replace human SDRs to generate pipeline and bookings. This shifts the CRM from a system of record to an automated revenue engine, making it an easy sell despite market saturation.
Traditional SaaS was built for siloed human departments (e.g., sales, marketing, support). AI enables a single agent to manage the entire customer journey, forcing these distinct software categories to converge into unified platforms.
For 20 years, sales reps have spent only ~25% of their time with customers. AI is the first technology that can fundamentally shift this ratio by automating low-value prep work, rewriting the nature of go-to-market jobs.
The paradigm shift with AI agents is from "tools to click buttons in" (like CRMs) to autonomous systems that work for you in the background. This is a new form of productivity, akin to delegating tasks to a team member rather than just using a better tool yourself.
