Prioritize your intuition over pure logic in decision-making, treating your gut as your "primary brain." Following it and failing is better than ignoring it for someone else's logic and failing, as the latter creates profound self-doubt and regret.
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Regrets aren't about specific failures, but about consistently choosing the safe, logical path (the 'big boy/girl') over the intuitive, risk-taking inner voice (the 'little boy/girl'). A life without regret requires letting your inner child 'come out and play' at critical forks in the road.
When facing a major career crossroads, the goal isn't to find the objectively "best" option, as it's unknowable. The key is to make a decision based on intuition, commit to it fully, and refuse to entertain "what if" scenarios about the paths not taken.
Rubin views intuition as a higher form of intelligence than intellect. He attributes his longevity and success to consistently trusting his gut on major career turns, even when friends, family, and business partners offered seemingly rational advice that contradicted his intuitive knowing.
Elite decision-making transcends pure analytics. The optimal process involves rigorously completing a checklist of objective criteria (the 'mind') and then closing your eyes to assess your intuitive feeling (the 'gut'). This 'educated intuition' framework balances systematic analysis with the nuanced pattern recognition of experience.
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A strong gut feeling or intuition should be treated as a critical decision-making tool. For many entrepreneurs, this intuitive 'knowing' consistently leads to the right choices, even when it contradicts logical analysis, making it a superpower to be trusted and honed.
The process of following your intuition is more important than the outcome. It eliminates the anxiety from going against your gut, making even 'wrong' decisions feel right and leading to less regret.
High-achievers default to a mind-first approach (logic, safety). True intuitive creation requires reversing this hierarchy: prioritize spirit (energy), then check in with the body (somatic response), and finally use the mind for execution and safety.
A founder's retrospective analysis often reveals that delayed decisions were the correct ones, and the only regret is not acting sooner. Recognizing this pattern—that you rarely regret moving too fast—can serve as a powerful heuristic to trust your gut and accelerate decision-making, as inaction is often the biggest risk.
Entrepreneurs are natural risk-takers. Relying solely on logic, which is designed to keep you safe by recalling past failures, stifles the very creative and intuitive superpowers that drive entrepreneurial success.
When faced with a choice, the path of least resistance often aligns with your old, reactive patterns. The path that feels a little scary is more likely to be your intuition guiding you toward growth because it lies outside your established comfort zone. Acting on this scary intuition immediately accelerates personal change.
