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A new product manager's primary job is to earn stakeholder trust. This is achieved through a humbling period of intense learning: asking questions, understanding team dynamics, and absorbing expectations before defining your own PM style.
When transitioning to a new industry, product leaders shouldn't pretend to know everything. Admitting a lack of knowledge, asking basic questions, and showing vulnerability builds trust with experienced team members and dramatically speeds up the learning process.
Product managers can reframe stakeholder management by applying their user discovery skills internally. Get curious about stakeholders' goals, pains, and worldviews to build trust and influence, just as you would with customers.
To build trust and deliver value, product managers cannot be 'tourists' who drop in on other departments transactionally. They must become 'locals'—deeply integrated, trusted partners who are regulars in cross-functional conversations and are seen as being 'in the battle' together with sales, marketing, and other teams.
A PM's first job is to earn influence, not exert authority. This is achieved with a 'listening tour'—proactively meeting key people in engineering, sales, and marketing to understand their challenges and build relationships before proposing any product work.
Instead of tackling a massive six-month project, new PMs should focus on low-lift, high-impact wins. Shipping quickly builds trust and credibility with stakeholders much faster than aiming for perfection on a long-term initiative, which can leave a new PM 'walking on eggshells' until launch.
Joining as a new tech lead for an existing team, the speaker built trust by forbidding himself from giving direct orders or rejecting designs. He instead embedded with teams and used strategic questioning to guide them, helping them arrive at the right conclusions while respecting their expertise.
Early in a PM career, credibility is built faster by executing quickly and demonstrating a clear link to business revenue, rather than trying to come up with the most innovative ideas. Understanding how the business makes money is paramount for new PMs.
When stepping into a senior role, especially at a young age, the priority isn't to exert authority. Instead, focus on humility: meet with your new reports, listen to their needs, publicly praise their work, and deflect credit to them to show you are on their side.
When transitioning into a new role, especially a cross-functional one like product, relying on a title is a weak foundation for credibility. Earning respect through informal authority—by demonstrating value and influence—builds a much stronger and more lasting leadership position.
PMs at founder-led startups often fail to gain influence by jumping straight to strategy. The key is to first earn deep credibility by mastering the product, its customers, and the business. Only after you've demonstrated this command will a founder trust your strategic instincts. Don't skip the tactical work of earning your seat at the table.