OpenAI recommends a bifurcated approach. Startups building bleeding-edge, code-focused agents should use the specialized Codex model line, which is highly opinionated and optimized for its tool harness. Applications requiring more general capabilities and steerability across various tools should use the mainline GPT model instead.

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A major trend in AI development is the shift away from optimizing for individual model releases. Instead, developers can integrate higher-level, pre-packaged agents like Codex. This allows teams to build on a stable agentic layer without needing to constantly adapt to underlying model changes, API updates, and sandboxing requirements.

Browser-based ChatGPT cannot execute code or connect to external APIs, limiting its power. The Codex CLI unlocks these agentic capabilities, allowing it to interact with local files, run scripts, and connect to databases, making it a far more powerful tool for real-world tasks.

The Codex tool is distinct from the "GPT-5 Codec" model it contains. The specialized model is tuned only for coding and performs poorly on other tasks. For document analysis, summarization, and strategic thinking, product managers should stick with the general-purpose GPT-5 model for best results.

AI platforms using the same base model (e.g., Claude) can produce vastly different results. The key differentiator is the proprietary 'agent' layer built on top, which gives the model specific tools to interact with code (read, write, edit files). A superior agent leads to superior performance.

Codex exposes every command and step, giving engineers granular control. Claude Code abstracts away complexity with a simpler UI, guessing user intent more often. This reflects a fundamental design difference: precision for technical users versus ease-of-use for non-technical ones.

Building a single, all-purpose AI is like hiring one person for every company role. To maximize accuracy and creativity, build multiple custom GPTs, each trained for a specific function like copywriting or operations, and have them collaborate.

Initially, even OpenAI believed a single, ultimate 'model to rule them all' would emerge. This thinking has completely changed to favor a proliferation of specialized models, creating a healthier, less winner-take-all ecosystem where different models serve different needs.

The comparison reveals that different AI models excel at specific tasks. Opus 4.5 is a strong front-end designer, while Codex 5.1 might be better for back-end logic. The optimal workflow involves "model switching"—assigning the right AI to the right part of the development process.

Instead of relying on a single, all-purpose coding agent, the most effective workflow involves using different agents for their specific strengths. For example, using the 'Friday' agent for UI tasks, 'Charlie' for code reviews, and 'Claude Code' for research and backend logic.

Unlike typical AI coding assistants that act as pair programmers, Codex's cloud agents allow a single founder to operate like a CEO. You can delegate concurrent tasks—coding, marketing, product roadmapping—to different AI 'employees', maximizing productivity even while you sleep.