Humans have two attention types: fatigable 'directed attention' for focus and effortless 'involuntary attention.' Nature's 'softly fascinating' stimuli (like waves) engage involuntary attention, allowing our directed attention to recover. This is unlike chaotic urban environments that overwhelm all attentional resources.

The common perception is that creative individuals thrive in unstructured environments. For those with ADHD, however, a lack of systems creates overwhelming chaos and decision fatigue. Implementing predictable routines frees up mental energy, enabling greater clarity and proactive focus in both business and life.

Many children diagnosed with ADHD are actually suffering from sleep deprivation caused by breathing issues like snoring or sleep apnea. Assessing a child's breathing and sleep quality should be the first step, as it is often overlooked in favor of medication.

A common neurofeedback technique involves a user watching a movie that only plays when their brain produces desired brainwaves for focus. When they get distracted, the screen shrinks and the movie stops, providing instant feedback that trains the brain to self-correct and maintain attention.

Neurofeedback is a non-invasive training method that reflects the brain's own electrical activity back to it. This teaches self-regulation and optimization without introducing external energy or compounds, making it a form of biofeedback specifically for the brain.

A simple slow-motion video on a smartphone can reveal the rapid, invisible flickering of many LED lights. While the eye doesn't consciously register this, the brain does, forcing it to work overtime. This hidden environmental stressor may contribute to attention and behavioral issues.

Early ADHD research focused on hyperactive boys, ignoring how symptoms present in girls (withdrawal, self-criticism, anxiety). This resulted in a 'lost generation' of women who were treated for anxiety for decades when the underlying issue was actually a neurodivergent condition like ADHD.

The concept of a universal "attention span" is a myth. How long we focus depends on our motivation for a specific task, not a finite mental capacity that gets depleted. This reframes poor attention from an innate inability to a lack of interest or desire.

Regardless of the primary goal—be it focus, anxiety, or performance—99% of neurofeedback clients report improved sleep as the first noticeable change. This typically occurs within the first 5 to 15 sessions, signaling that the brain is beginning to self-regulate more effectively.