Traditional hourly billing for engineers is obsolete when AI creates 10x productivity. 10X compensates engineers based on output (story points), aligning incentives with speed and efficiency. This model allows top engineers to potentially earn over a million dollars in cash compensation annually.
The best barometer for AI's enterprise value is not replacing the bottom 5% of workers. A better goal is empowering most employees to become 10x more productive. This reframes the AI conversation from a cost-cutting tool to a massive value-creation engine through human-AI partnership.
To prevent engineers from gaming output-based pay, 10X assigns a "Technical Strategist" to each project. The engineer is paid for output, but the strategist is incentivized by client retention and account growth (NRR), creating a healthy tension that ensures high-quality work is delivered.
Block's CTO quantifies the impact of their internal AI agent, Goose. AI-forward engineering teams save 8-10 hours weekly, a figure he considers the absolute baseline. He notes, "this is the worst it will ever be," suggesting exponential gains are coming.
Historically, a developer's primary cost was salary. Now, the constant use of powerful AI coding assistants creates a new, variable infrastructure expense for LLM tokens. This changes the economic model of software development, with costs per engineer potentially rising by dollars per hour.
Multi-million dollar salaries for top AI researchers seem absurd, but they may be underpaid. These individuals aren't just employees; they are capital allocators. A single architectural decision can tie up or waste months of capacity on billion-dollar AI clusters, making their judgment incredibly valuable.
Coastline Academy frames AI's value around productivity gains, not just expense reduction. Their small engineering team increased output by 80% in one year without new hires by using AI as an augmentation tool. This approach focuses on scaling capabilities rather than simply shrinking teams.
Instead of tracking hours or rewarding a "996" work culture, the V0 team's performance compass is business impact, measured in dollars. New hires are explicitly expected to deliver millions in impact within their first year by fixing issues that cause customer churn or frustration.
Experience alone no longer determines engineering productivity. An engineer's value is now a function of their experience plus their fluency with AI tools. Experienced coders who haven't adapted are now less valuable than AI-native recent graduates, who are in high demand.
An employee using AI to do 8 hours of work in 4 benefits personally by gaining free time. The company (the principal) sees no productivity gain unless that employee produces more. This misalignment reveals the core challenge of translating individual AI efficiency into corporate-level growth.
Unlike traditional software that supports workflows, AI can execute them. This shifts the value proposition from optimizing IT budgets to replacing entire labor functions, massively expanding the total addressable market for software companies.