Evolution designed an economical system where a single, subconscious "kinship estimate" for each person dictates both altruism towards them and sexual aversion. It's one calculation for two different social behaviors, determining how close your heart should be and how far your genitals should be.

The "moral dumbfounding" phenomenon reveals we often have an instant, gut-level decision and *then* invent reasons to justify it. We believe we're reasoning our way to a conclusion, but we're often just rationalizing an intuition we already hold.

We confuse our capacity for innovation with wisdom, but we are not wise by default. The same mind that conceives of evolution can rationalize slavery, the Holocaust, and cruelty to animals. Our psychology is masterful at justification, making our default state far from conscious or wise.

Seemingly irrational financial behaviors, like extreme frugality, often stem from subconscious emotional wounds or innate personality traits rather than conscious logic. With up to 90% of brain function being non-conscious, we often can't explain our own financial motivations without deep introspection, as they are shaped by past experiences we don't consciously process.

People are more effective at deceiving others about their true motivations when they first deceive themselves. Genuinely believing your own pro-social justification for a self-interested act makes the act more compelling and convincing to others.

People's conscious, stated reasons for their actions (proximate explanations) often obscure deeper, unconscious evolutionary drivers (ultimate explanations), such as the drive to reduce mating competition while appearing compassionate.

A common misinterpretation of "selfish gene" theory is that all human behavior, including love and altruism, is fundamentally selfish. A more sophisticated evolutionary view shows that capacities for genuine morality and loving relationships are strategies that serve the genes' long-term interests by making us better social partners.

We often assume our thoughts cause our feelings. However, the body frequently experiences a physical state first (e.g., anxiety from adrenaline), and the conscious mind then creates a plausible narrative to explain that feeling. This means the "reason" you feel anxious or unmotivated may be a story, not the root physical cause.

It's a profound mystery how evolution encoded high-level desires like seeking social approval. Unlike simple instincts linked to sensory input (e.g., smell), these social goals require complex brain processing to even define. The mechanism by which our genome instills a preference for such abstract concepts is unknown and represents a major gap in our understanding.