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Tan's approach to turning around Intel starts with fundamentals: strengthening the balance sheet and simplifying products by listening to customers ('crawl'). Only after mastering the basics does he move to accelerating growth ('walk' then 'run'). This methodical approach de-risks a massive transformation, countering the typical 'move fast and break things' mantra.

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For a mature company like Apple, the ideal successor to an operator like Tim Cook may not be a risk-taking visionary. A leader like John Ternus, known for maintaining products and driving margins, can be more valuable for sustaining dominance and incremental growth in established markets.

To manage a complex business, use the 'plate spinning' metaphor. Let stable areas run with light guidance, but each quarter, free up capacity to go deep on 2-3 struggling initiatives, acting as a team member to solve problems directly.

In a turnaround, a leader's most critical first step is restructuring their direct reports. McLaren's CEO replaced every key leader—CFO, HR, commercial, etc.—to create a unified group that could then drive cultural change down through their own departments.

Former Intel CEO Pat Gelsinger advises that a leader's job is to temper the extremes of market cycles. Instead of being a cheerleader, a CEO must act as a point of reality, ensuring the organization understands that "the high is never as high and the low is never as low."

CEO Larry Culp's successful turnaround of the GE conglomerate relied on operational fundamentals learned at Danaher. His philosophy of 'common sense vigorously applied' focused on implementing lean manufacturing principles, simplifying the business, and empowering employees on the shop floor, rather than complex financial restructuring.

Lip-Bu Tan states that 90% of his portfolio companies change their business plan mid-journey due to market shifts. Because of this inevitability, he prioritizes investing in adaptable, open-minded entrepreneurial *teams* rather than lone visionaries, as a cohesive group is better equipped to navigate pivots.

Great engineering firms falter when led by finance or sales executives. Gelsinger points to Intel's own "lost decades," where leadership gave $70B back to shareholders instead of investing in next-gen tech like EUV lithography. This created a massive technical deficit that required years of investment to fix.

To fix an underperforming division, the CEO reset its strategy by identifying where the company had unique assets (e.g., managing complex international programs) and focusing on specific customer segments. This reduced exposure to commoditized markets and leveraged unique strengths.

Despite leading a massive corporation, Tan handles all key recruitment himself, without relying on search firms. He leverages his personal network ('rolodex') to find the best talent, believing this direct involvement is crucial for building the right team for Intel's transformation.

Horowitz recounts how legendary Intel CEO Andy Grove physically brought a roll of toilet paper to a meeting with an underperforming team. He told them to "clean up your bullshit" and get the facility up to code, a stark example of the psychologically difficult, confrontational leadership required for turnarounds.

Intel CEO Lip-Bu Tan's Turnaround Strategy Is a Disciplined 'Crawl, Walk, Run' Progression | RiffOn