When an organic post achieves significant viral reach, it has proven its creative resonance. Repurpose that exact video as a paid ad, adding a subtle call-to-action. It will often outperform meticulously tested performance creative because its engagement is authentic and pre-validated by the algorithm.

If you lack video production skills, use Meta's Creator Marketplace to hire influencers. They provide built-in trust and scroll-stopping power, serving as a 'cheat code' for high-performing ad creative.

A new AI tool in the Partnership Ads Hub analyzes organic creator content performance before it becomes an ad. This allows brands to make data-driven decisions on which creator posts to boost, removing guesswork from influencer marketing and ensuring ad spend is allocated to content that has already proven its effectiveness.

For decades, ad budgets were used to force mediocre creative in front of audiences. The new model is to test many pieces of content organically first. When a post over-performs, use paid media to amplify that proven winner, shifting ad spend from hiding bad creative to amplifying good creative.

Boosting posts directly from a person's profile (like a CEO or founder) performs significantly better than standard company ads. Users on LinkedIn engage more authentically with individuals than brands, leading to higher dwell times and lower costs.

Identify your best-performing organic content based on reach and engagement. Slightly tweak this pre-validated creative by adding performance elements like a discount code, then run it as a paid ad. This method will consistently outperform traditional A/B tested ads and reduce wasted media spend.

The highest-reaching organic social content has already been validated by algorithms and audiences for relevance. Taking these proven posts, slightly tweaking them for a call-to-action, and running them as paid ads yields far better results than creative developed in a vacuum for A/B testing.

When creating branded social media content, BroBible allocates a portion of the client's budget to an ad buy that boosts the post. This not only increases the campaign's reach for the brand but also drives new, engaged followers to BroBible's own channels, making advertisers subsidize their audience growth.

Lemlist multiplies the impact of influencer marketing by connecting it to other channels. Successful organic posts are sponsored as 'thought leadership ads' for wider reach. Their sales team also conducts outbound outreach to people who comment on these posts, leveraging social proof for high reply rates.