If you're labeled as 'not strategic,' simply working harder is insufficient. This is a personal brand issue that requires a sales and marketing approach. You must proactively manage perception by building cross-functional relationships and marketing your strategic thinking to change the internal narrative.

Many skilled professionals are overlooked for promotions or new roles not because their work is subpar, but because they fail to articulate a compelling narrative around their accomplishments. How you frame your impact in interviews and promotion documents is as crucial as the impact itself.

The root cause of corporate politics is structural, not personal. When a company has more employees than available high-impact work, people become territorial, protecting their roles and opportunities. This leads to internal competition instead of customer focus.

Despite posters championing collaboration, a company's real priorities are revealed through promotion decisions. When individuals who manipulate metrics or undermine teams are advanced, it proves those behaviors are what the organization actually rewards, rendering official values meaningless.

In collaborative fields, being a pleasant person to work with—a "good hang"—can advance your career further than exceptional talent alone. People actively avoid working with difficult personalities, regardless of their skill, which ultimately limits opportunities.

A company’s true values aren't in its mission statement, but in its operational systems. Good intentions are meaningless without supporting structures. What an organization truly values is revealed by its compensation systems, promotion decisions, and which behaviors are publicly celebrated and honored.

A CMO's influence is often wielded covertly. By framing marketing goals in the language of other departments and allowing executives to believe ideas are their own, CMOs can navigate politics and implement their agenda successfully.

Refusing to engage in organizational politics is a career-limiting choice. To advance to a director level, you must understand the "game" of influence, stakeholder management, and strategic communication. The choice isn't whether to play, but how you play, as it's an unavoidable part of leadership.

Former CMO Maryam Banikarim asserts that executive roles are deeply political. Navigating internal dynamics, managing stakeholder expectations, and understanding the unwritten rules are just as crucial as executing the job's functional responsibilities. This political acumen is often the difference between success and failure.