Unlike traditional desk research which finds existing data, generative AI can infer responses for novel scenarios not present in training data. It builds an internal "model of human nature," allowing it to generate plausible answers to new questions, effectively creating research that was never done.
Reinforcement learning incentivizes AIs to find the right answer, not just mimic human text. This leads to them developing their own internal "dialect" for reasoning—a chain of thought that is effective but increasingly incomprehensible and alien to human observers.
The true power of AI for knowledge work is formulating unique prompts derived from obscure or cross-disciplinary knowledge. This allows users to extract novel ideas that standard queries miss, making deep, non-mainstream reading a key competitive advantage in the AI era.
Google is moving beyond AI as a mere analysis tool. The concept of an 'AI co-scientist' envisions AI as an active partner that helps sift through information, generate novel hypotheses, and outline ways to test them. This reframes the human-AI collaboration to fundamentally accelerate the scientific method itself.
Generating truly novel and valid scientific hypotheses requires a specialized, multi-stage AI process. This involves using a reasoning model for idea generation, a literature-grounded model for validation, and a third system for checking originality against existing research. This layered approach overcomes the limitations of a single, general-purpose LLM.
A novel prompting technique involves instructing an AI to assume it knows nothing about a fundamental concept, like gender, before analyzing data. This "unlearning" process allows the AI to surface patterns from a truly naive perspective that is impossible for a human to replicate.
The common metaphor of AI as an artificial being is wrong. It's better understood as a 'cultural technology,' like print or libraries. Its function is to aggregate, summarize, and transmit existing human knowledge at scale, not to create new, independent understanding of the world.
Unlike chatbots that rely solely on their training data, Google's AI acts as a live researcher. For a single user query, the model executes a 'query fanout'—running multiple, targeted background searches to gather, synthesize, and cite fresh information from across the web in real-time.
While GenAI continues the "learn by example" paradigm of machine learning, its ability to create novel content like images and language is a fundamental step-change. It moves beyond simply predicting patterns to generating entirely new outputs, representing a significant evolution in computing.
The tendency for generative AI to "hallucinate" or invent information, typically a major flaw, is beneficial during ideation. It produces unexpected and creative concepts that human teams, constrained by their own biases and experiences, might never consider, thus expanding the solution space.
Asking an AI to 'predict' or 'evaluate' for a large sample size (e.g., 100,000 users) fundamentally changes its function. The AI automatically switches from generating generic creative options to providing a statistical simulation. This forces it to go deeper in its research and thinking, yielding more accurate and effective outputs.