The founders initially feared their data collection hardware would be easily copied. However, they discovered the true challenge and defensible moat lay in scaling the full-stack system—integrating hardware iterations, data pipelines, and training loops. The unexpected difficulty of this process created a powerful competitive advantage.

The stickiest software is critical but inexpensive relative to a customer's overall budget, like payroll services. This 'Goldilocks zone' makes the software too small a cost for C-suite review, yet too embedded to easily replace, creating a powerful moat.

The ultimate PLG companies are consumer brands like shampoo, which sell on brand affinity, not commoditized features. As software becomes more commoditized, B2B companies must similarly build a strong brand theme that inspires users to associate with them, creating a more durable moat than features alone.

While competitors retrench during recessions, Amphenol leverages its strong balance sheet to accelerate M&A. This counter-cyclical strategy allows it to acquire strategic assets at attractive valuations, ensuring it emerges from downturns with increased market share and strength.

Amphenol runs as a federation of autonomous business units. This structure is key to its M&A success, as acquired companies retain their brand, culture, and customer intimacy. Sellers prefer Amphenol because they know their business won't be suffocated by a monolithic corporate hierarchy.

Earning a high return on invested capital is only half the battle. True compounding requires the ability to redeploy large amounts of capital at similarly high rates. Amphenol achieves this through its disciplined M&A playbook in a fragmented market, answering the crucial question of reinvestment.

High customer concentration risk is mitigated during hypergrowth phases. When customers are focused on speed and market capture, they prioritize effectiveness over efficiency. This provides a window for suppliers to extract high margins, as customers don't have the time or focus to optimize costs or build in-house alternatives.

Amphenol functions as a continuous innovation partner, not just a component supplier. A quarter of its annual sales come from products launched within the prior four years. This highlights its ability to co-develop custom solutions for emerging technological needs and avoid commoditization.

With no single market over 25% of sales, Amphenol's diversification acts as a shock absorber during specific industry downturns. Offensively, this breadth ensures it always has exposure to the world's most significant growth trends, whether it's aerospace, EVs, or AI data centers.