The inconsistency and 'laziness' of base LLMs is a major hurdle. The best application-layer companies differentiate themselves not by just wrapping a model, but by building a complex harness that ensures the right amount of intelligence is reliably applied to a specific user task, creating a defensible product.

AI's value is limited by the system it's built on. Simply adding an AI layer to a generic or shallow application yields poor results. True impact comes from integrating AI deeply into an industry-specific platform with well-structured data.

Startups like Cognition Labs find their edge not by competing on pre-training large models, but by mastering post-training. They build specialized reinforcement learning environments that teach models specific, real-world workflows (e.g., using Datadog for debugging), creating a defensible niche that larger players overlook.

Indian startups are carving a competitive niche by focusing on the AI application layer. Instead of building foundational models, their strength lies in developing and deploying practical AI solutions that solve real-world problems, which is where they can effectively compete on a global scale.

Counter to fears that foundation models will obsolete all apps, AI startups can build defensible businesses by embedding AI into unique workflows, owning the customer relationship, and creating network effects. This mirrors how top App Store apps succeeded despite Apple's platform dominance.

The enduring moat in the AI stack lies in what is hardest to replicate. Since building foundation models is significantly more difficult than building applications on top of them, the model layer is inherently more defensible and will naturally capture more value over time.

To avoid being made obsolete by the next foundation model (e.g., GPT-5), entrepreneurs must build products that anticipate model evolution. This involves creating strategic "scaffolding" (unique workflows and integrations) or combining LLMs with proprietary data, like knowledge graphs, to create a defensible business.

ElevenLabs' CEO sees their cutting-edge research as a temporary advantage—a 6-12 month head start. The real, long-term defensibility comes from using that time to build a superior product layer and a robust ecosystem of integrations, workflows, and brand. This strategy accepts model commoditization and focuses on building durable value on top of the technology.

The founder of Stormy AI focuses on building a company that benefits from, rather than competes with, improving foundation models. He avoids over-optimizing for current model limitations, ensuring his business becomes stronger, not obsolete, with every new release like GPT-5. This strategy is key to building a durable AI company.