For a private equity firm to transition successfully, founders must generously share ownership with the next generation well before it seems necessary. Ego and a failure to share equity are common pitfalls that prevent a firm from evolving from an investment shop into an enduring franchise.

A founder who hoped to one day sell his company to employees was advised to start now. Implementing an Employee Stock Ownership Plan (ESOP) early aligns the team with the long-term mission, shares the burdens of entrepreneurship, and builds a sustainable, purpose-driven culture from the beginning.

To prevent the next generation of leaders from being burdened by debt, WCM's founders transfer their ownership stakes at book value—not market value. This massive personal financial sacrifice is designed to ensure the firm's long-term health and stability over founder enrichment.

Firms that spin out from large financial institutions often start with a "stewardship" or "shepherding" mentality, rather than a strong founder-centric culture. This architectural difference from day one leads to more seamless and stable transitions of leadership and economics compared to firms where the founder's name is "on the door."

A founder's refusal to grant equity is the primary reason service firms fail to scale and mitigate "key person risk." To attract top talent that can grow the business independently, founders must make employees actual owners. People will only act like owners if they are owners, and equity is the only way to achieve that alignment.

Unlike startups, institutions like CPPIB that must endure for 75+ years need to be the "exact opposite of a founder culture." The focus is on institutionalizing processes so the organization operates independently of any single individual, ensuring stability and succession over many generations of leadership.

Founder Jonathan Bell Lovelace established a rule that ownership must pass to current employees, not be retained by his descendants. This ensures the firm's incentives always align with its active contributors and clients, a rare model for a family-founded firm.

Sequoia frames leadership changes not as takeovers but as "intergenerational transfers" of stewardship. This cultural focus on leaving the firm better than they found it is key to its longevity and successful transitions, a model for any long-term partnership.

The founders credit their successful partnership to an equal commitment to hard work. By dividing responsibilities and working independently before collaborating ('divide and conquer'), they ensure an even playing field and avoid the common pitfalls of co-founder burnout or resentment that often ruin business friendships.