Instead of replacing top performers, AI should be used to do work humans physically cannot. Salesforce targeted a backlog of 100 million 'orphan leads,' using an AI agent to work through 8,000 dormant leads in three weeks. This generated $500,000 in pipeline that would have otherwise been zero.

October saw the highest number of U.S. job cuts in two decades, with consulting firm Challenger, Gray & Christmas explicitly citing AI adoption as a key driver. This data confirms that AI's impact on employment is an ongoing event, moving beyond speculation into measurable, significant job displacement.

Companies like Sierra can't justify a 100x ARR valuation by targeting the existing software market (e.g., $8B Service Cloud). The bet is that they will capture a significant portion of the much larger human labor market ($200B+ for support agents). This represents a fundamental transition of spend from human capital to software.

The AI job impact conversation has moved beyond tech. Walmart's CEO expects AI to change every job and plans for flat headcount over the next three years, even while growing the business. This signals a new mainstream corporate playbook focused on productivity over job creation.

Stop thinking of sales, marketing, and support as separate functions with separate tools. AI agents are blurring these lines. A support interaction becomes a lead gen opportunity, and a marketing email can be sent by a 'sales' tool. Prepare for a unified go-to-market operational model.

With leaders like Marc Benioff admitting AI will reduce headcount, companies risk a culture of fear. The recommended strategy is for every CEO to publish an "AI Forward" memo that transparently addresses the future of work and outlines concrete commitments to reskilling the existing workforce.

While AI-driven efficiency is an obvious first step, it often results in workforce reduction if company growth is flat. True differentiation and sustainable advantage come from using AI for innovation—creating new products, markets, and business models to fuel growth.

Powerful AI assistants are shifting hiring calculus. Rather than building large, specialized departments, some leaders are considering hiring small teams of experienced, curious generalists. These individuals can leverage AI to solve problems across functions like sales, HR, and operations, creating a leaner, more agile organization.

Unlike traditional software that supports workflows, AI can execute them. This shifts the value proposition from optimizing IT budgets to replacing entire labor functions, massively expanding the total addressable market for software companies.