Users won't permanently reject a rough product if you respond to their feedback and ship improvements almost immediately. This rapid iteration turns initial frustration into loyalty. Slowness, not product roughness, is the real danger that causes users to lose interest.

Avoid the trap of trying to achieve everything with one launch. Instead, define a single primary KPI—such as press mentions, sales rep message adoption, or a specific user action—and build the entire campaign strategy around optimizing for that one goal.

The weeks following a launch are for intense learning, not just promotion. The goal is to quickly identify high-adopting customer segments and then execute mini 'relaunches' with tailored messaging specifically for them, maximizing impact and conversion.

Founders often get stuck endlessly perfecting a product, believing it must be flawless before launch. This is a fallacy, as "perfection" is subjective. The correct approach is to launch early and iterate based on real market feedback, as there is no perfect time to start.

Before launching a major campaign, build a small, informal panel of prospects and customers you can text for quick feedback. This simple, low-cost method provides direct market validation, reduces the risk of failure, and strengthens the business case for new ideas internally.

The commercial success curve of a new drug is locked in within the first six to nine months post-launch. After this point, market perceptions are set, and additional investment yields diminishing returns. A rapid, real-time feedback loop is crucial for course-correction *during* this make-or-break period.

Don't wait for large corporate campaigns to get audience feedback. Marketers should be "religiously" creating content on their personal social channels to micro-test messaging, language, and program ideas. This provides a direct, rapid feedback loop on what the audience actually cares about, enabling content-led innovation.

Don't treat validation as a one-off task before development. The most successful products maintain a constant feedback loop with users to adapt to changing needs, regulations, and tastes. The worst mistake is to stop listening after the initial launch, as businesses that fail to adapt ultimately fail.

Don't let the importance of a piece of content, like a sponsored newsletter, lead to analysis paralysis. It's better to ship consistently and learn from each deployment. This agile approach of weekly "at bats" allows for constant calibration based on real audience feedback.