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Recognizing that enterprises struggle to deploy AI effectively, some PE firms are acquiring traditional businesses. Their strategy is to directly own the change management process, forcing AI implementation to unlock latent value that the original management couldn't capture on their own.
Instead of selling software to traditional industries, a more defensible approach is to build vertically integrated companies. This involves acquiring or starting a business in a non-sexy industry (e.g., a law firm, hospital) and rebuilding its entire operational stack with AI at its core, something a pure software vendor cannot do.
The current decade presents a massive opportunity for private equity. By acquiring capital-intensive, technologically stagnant businesses like old power plants or manufacturing facilities, firms can inject AI and robotics to dramatically boost efficiency and create autonomous assets, generating huge returns.
The reported Anthropic-Blackstone JV signals a larger private equity strategy. PE firms aren't just using AI for cost-cutting within portfolio companies; they're leveraging it as a tool to identify and consolidate struggling SaaS businesses, capitalizing on the "SaaSpocalypse" to buy distressed assets.
Private Equity value creation has evolved. In the 2000s, it was driven by leverage; in the 2010s, by digital transformation. Today, AI serves as the new foundational "operating system" for growth, embedding intelligence into every process, contract, and customer touchpoint to drive returns.
A new startup strategy involves acquiring traditional businesses and dramatically increasing their margins by integrating AI. This approach requires a unique blend of M&A, operational change management, and AI expertise, differing from typical venture-backed company creation.
Expect more acquisitions of VC firms by large asset managers. The strategic driver isn't just AUM, but the ability to apply cutting-edge AI and tech from the VC portfolio to accelerate growth and EBITDA in their traditional private equity-owned industrial and consumer companies.
Instead of being disrupted by new 'AI-native' PE firms, incumbents like Bain Capital and TPG are forming a joint venture directly with OpenAI. This creates a dedicated 'deployment arm' of forward-deployed engineers to embed AI solutions across their vast portfolio of companies, accelerating enterprise adoption at scale.
The strategy of acquiring incumbent companies to accelerate AI adoption is creating a new investment category. Unlike private equity, which optimizes existing assets for efficiency, this new class focuses on fundamentally transforming them into something entirely new.
Instead of new "AI-native" PE firms emerging, established players like TPG and Bain are forming joint ventures with OpenAI. They plan to embed "forward deployed engineers" to scale AI adoption across their portfolios, suggesting a model of direct partnership over building in-house expertise.
Recent acquisitions of slow-growth public SaaS companies are not just value grabs but turnaround plays. Acquirers believe these companies' distribution can be revitalized by injecting AI-native products, creating a path back to high growth and higher multiples.