Instead of asking AI for answers, command it to ask you questions. Use the "Context, Role, Interview, Task" (CRIT) framework to turn AI into a thought partner. The "Interview" step, where AI probes for deeper context, is the key to generating non-obvious, high-value strategies.

Instead of using AI to generate generic text, leverage it as a partner to enhance your unique voice. A powerful technique is to have AI interview you to create a "story log"—a database of your personal anecdotes and experiences. This provides authentic, non-replicable material for future content.

Instead of simply commanding an AI, a team first instructed it to ask clarifying questions about their company's mission and selection criteria for podcast guests. This "interview" step forced the AI to understand deep context before generating outputs, leading to a much more effective and customized database of ideas.

Instead of manually writing personal context files, engage an AI in an "interview to draft to revision" loop. By having the AI ask targeted questions, you can more effectively surface and articulate the tacit knowledge about your roles, preferences, and processes that you wouldn't think to write down otherwise.

Instead of trying to craft a perfect, detailed prompt, Andrew Wilkinson tells the AI his high-level goal and instructs it to "ask me a shitload of questions to determine your prompt." The AI then conducts a 5-10 minute interview, gathering all necessary context to produce a superior result.

Before writing any code, instruct the AI to act as an expert company builder like Sam Altman. It will then interview you, pushing back on vague answers to uncover flaws in your logic, ultimately producing a battle-tested product spec with a higher chance of success.

Move beyond simple prompts by designing detailed interactions with specific AI personas, like a "critic" or a "big thinker." This allows teams to debate concepts back and forth, transforming AI from a task automator into a true thought partner that amplifies rigor.

Markup AI's CEO built AI profiles for figures like Steve Jobs. Before board meetings, he runs his deck by this "fantasy board" to get instant, diverse feedback, effectively bringing expertise into the room that isn't physically there.

The most effective way to use AI in creative fields is not as an automaton to generate final products, but as a tireless, hyper-knowledgeable writing partner. The human provides taste and direction, guiding the AI through back-and-forth exchanges to refine ideas and overcome creative blocks.