Frame your interaction with AI as if you're onboarding a new employee. Providing deep context, clear expectations, and even a mental "salary" forces you to take the task seriously, leading to vastly superior outputs compared to casual prompting.

Go beyond simply asking AI for answers. Use "reverse prompting" by instructing the AI to ask you clarifying questions about your goal. This forces you to think more deeply about your problem and provides the AI with better context, ultimately yielding superior results.

Instead of asking AI for answers, command it to ask you questions. Use the "Context, Role, Interview, Task" (CRIT) framework to turn AI into a thought partner. The "Interview" step, where AI probes for deeper context, is the key to generating non-obvious, high-value strategies.

Instead of trying to craft a perfect, detailed prompt, Andrew Wilkinson tells the AI his high-level goal and instructs it to "ask me a shitload of questions to determine your prompt." The AI then conducts a 5-10 minute interview, gathering all necessary context to produce a superior result.

To create detailed context files about your business or personal preferences, instruct your AI to act as an interviewer. By answering its questions, you provide the raw material for the AI to then synthesize and structure into a permanent, reusable context file without writing it yourself.

To get high-quality output, prompt AI as if it has zero prior knowledge. This means providing comprehensive context including target personas, business challenges, strategic goals, and even raw data like ad performance reports. More input yields better output.

Instead of only giving instructions, ask ChatGPT to first ask you questions about your goal. This leverages the AI's knowledge of what information it needs to produce the best possible, most tailored output for your specific request.

To get 10x results from AI, stop treating it like Google. Instead, treat it like an A-player new hire by "onboarding" it with your goals, constraints, and values. This deep context allows it to provide nuanced, strategic output instead of generic, one-off answers.

Effective AI prompting involves providing a detailed narrative of the situation, user, and goals. This forces the AI to ask clarifying questions, signaling a deeper understanding and leading to more relevant answers compared to a simple, direct command.